Below is an interesting empirical study that identifies personality traits related various types of beer types/brands. Some conclusions about craft beer drinkers....
1. We are more likely to spend time thinking about beer rather than work.
2. We have a lower sense of responsibilitywe don't stress about missed deadlines and tend to be happy-go-lucky about life.
3. We are more likely to buy organic
4. We are fans of the show "The Office"
That's me!!
Bud Light drinkers are "grounded" frat-boys who play the lottery!
http://adage.com/article?article_id=140106
1. We are more likely to spend time thinking about beer rather than work.
2. We have a lower sense of responsibilitywe don't stress about missed deadlines and tend to be happy-go-lucky about life.
3. We are more likely to buy organic
4. We are fans of the show "The Office"
That's me!!
Bud Light drinkers are "grounded" frat-boys who play the lottery!
http://adage.com/article?article_id=140106