AB Super Bowl Ad

[Moose_MI]

....and them dirty Sums of Itches are going to do it again!!

http://time.com/money/4210344/budweiser-super-bowl-50-ad-mock-craft-beer/

That does it....I'm going to the store right now and dumping all the bud out onto the floor...

WHO'S WITH ME!!!!

We're not going to take it! NO! We ain't gonna take it....We're not gonna take it any moooooore

 

[biochemedic]

WHO'S WITH ME!!!!

 

[BrewSavage]

Good article referenced above, summing up all the points.

I'm looking forward to the ad.

 

[unionrdr]

It's hypocritical & funny at the same time. They buy up all those craft breweries, then shoot themselves in the foot financially by putting them down as only for sissies. But they have to pump up their own followers by trying to make them feel better about their choice to drink that stuff. Then, above all that, they don't advertise very publicly that they own those craft breweries.
I was just thinking some of us should get together with our cameras & do a parody commercial to turn things around & put the shoe on the other foot. I think it'd be funny!:rockin:

 

[drainbamage]

Well, I'm convinced. I'm switching back to Bud. :cross:

 

[hopkincr]

I agree. I don't know what the allure of drinking crap beer is... the same people who gush over BMC are the same people who think it's "hip" to drink PBR. I just don't understand the thrill of drinking swill like BMC/PBR!

Guess I'm the oddball. My Super Bowl brews consisted of Dale's Pale Ale and PBR. One man's swill is another man's beer. To view it any other way is being a snob and right on point for the ad.

 

[cilestiok]

I wish I could get natty light in sixths so it would fit in my meister with the other kegs! Natty has that incredible absence of flavor I wish I could replicate.

 

[specharka]

....and them dirty Sums of Itches are going to do it again!!



http://time.com/money/4210344/budweiser-super-bowl-50-ad-mock-craft-beer/



That does it....I'm going to the store right now and dumping all the bud out onto the floor...



WHO'S WITH ME!!!!



We're not going to take it! NO! We ain't gonna take it....We're not gonna take it any moooooore

Haha!

The idiots at AB must have a moron for the PR guy who approved the message. What's the best way to ostracize the departing consumer base? Make fun of them, of course!

Don't you worry, mr Budweiser, the feelings are mutual.

 

[madscientist451]

I watched most of the Super Bowl Ads and to me, most were a forgettable waste of (my) time and the advertiser's money. The only product I wanted to buy was a cool looking car that I can't remember who makes and I can't afford anyway.

 

[unionrdr]

I'm with the guy in Robocop on the car thing. I want it real low with leather seats & gets really shizzy gas milage! But with so many craft brewers/drinkers out there, it's amusing to try & figure out their line of reasoning. Owning all those craft breweries & buying more, well,...

 

[kombat]

I'm looking forward to next year's Superbowl, when we (Canadians) can finally get to see the much ballyhooed US commercials. In Canada, the broadcaster with the rights to the Superbowl replaces the US commercials with Canadian commercials. And not the high production value ones, either. The same old boring ones you see any other time you watch TV. But last year, the government finally ordered the networks to stop pre-empting the US commercials, and next year, we'll be watching the same talked-about commercials as you guys.

 

[theseeker4]

I'm looking forward to next year's Superbowl, when we (Canadians) can finally get to see the much ballyhooed US commercials. In Canada, the broadcaster with the rights to the Superbowl replaces the US commercials with Canadian commercials. And not the high production value ones, either. The same old boring ones you see any other time you watch TV. But last year, the government finally ordered the networks to stop pre-empting the US commercials, and next year, we'll be watching the same talked-about commercials as you guys.

Unfortunately, unless things greatly improve between this year and next, you will be very disappointed.

 

[drainbamage]

I'm looking forward to next year's Superbowl, when we (Canadians) can finally get to see the much ballyhooed US commercials. In Canada, the broadcaster with the rights to the Superbowl replaces the US commercials with Canadian commercials. And not the high production value ones, either. The same old boring ones you see any other time you watch TV. But last year, the government finally ordered the networks to stop pre-empting the US commercials, and next year, we'll be watching the same talked-about commercials as you guys.

On behalf of 'Murica, I apologize in advance.

 

[soccerdad]

I saw very little of the game and therefore very few ads. I thought the singing sheep ad was clever. Did not see the ad dis-ing craft beer.

 

[drainbamage]

I saw very little of the game and therefore very few ads. I thought the singing sheep ad was clever. Did not see the ad dis-ing craft beer.

I didn't actually catch much of the commercials (was with a big group of people and couldn't hear much of the TV).

I only saw part of the AB commercial (the words "IT ISN'T FRUIT SALAD" with a guy flicking an orange slice off the rim of his pint glass). Seems like more of a jab at Blue Moon...or maybe they were snubbing their Shock Top commercial from the 1st quarter?

 

[seabrew8]

Interesting Bud would give craft brew so much attention in an uber expensive superbowl ad..... For instance most average canadians don't even know what "craft beer" is.

I think it was good for craft brewing personally and i'm suprised they done it.

 

[b-boy]

I only saw part of the AB commercial (the words "IT ISN'T FRUIT SALAD" with a guy flicking an orange slice off the rim of his pint glass). Seems like more of a jab at Blue Moon...or maybe they were snubbing their Shock Top commercial from the 1st quarter?

I laughed at that part.

I got that in a bar one time. I ordered a Blue Moon and got the orange. A biker-type sitting at the bar told me to 'enjoy my soup'.

I laughed, not just because he was a scary-looking biker, but because I thought it was a pretty good line.

 

[Gavin C]

I though the orange flick was gold. The advert itself very good. Fun memorable and OTT macho as intended.

 

[Roland_deschain]

Posturing is the only weapon they have that will work with the people who still drink their product. They're basically saying, "you're cool because you still drink our 'beer'!"
I find it funny that they are buying up craft beer market share to hedge their bets while claiming to not back down

 

[NibblesMN]

Budweiser is a brand, not a company. So they can make fun of silly craft beer trends and be part of a company that sells those trends. Ford makes big burly work trucks and has commercials making fun of wimpy trucks, then also sells tiny hybrid 2 door sedans that couldn't pull a suitcase.

I don't understand why everyone gets their feeling so when Budweiser makes fun of beer trends. And maybe they did it on purpose. There's no such thing as bad publicity.

 

[ArkotRamathorn]

Budweiser is a brand, not a company. So they can make fun of silly craft beer trends and be part of a company that sells those trends. Ford makes big burly work trucks and has commercials making fun of wimpy trucks, then also sells tiny hybrid 2 door sedans that couldn't pull a suitcase.

I don't understand why everyone gets their feeling so when Budweiser makes fun of beer trends. And maybe they did it on purpose. There's no such thing as bad publicity.

Well its more that the commercial is disingenuous with their statements.

First being, they act like Budweiser is more American than the 4,000+ craft breweries in this country... Even though Budweiser is not an American owned brand.

Second and this one is more my own personal issue. They try to reinforce the insecure BMC drinkers that what they're drinking is "super manly". I guess when I can slam 10-12 BMCs and still speak coherently to me means their beer is rather wussy, I'd like to see a BMC drinker have a "fruit salad" RIS/BDSA/BW/Wee-heavy that come in at a hefty 10-14% ABV and talk about how its a fruit salad after a pint of it.

Edit: So to use your analogy, they're doing a commercial for the tiny 2 door hybrid, but talking about it as if its the massive F-350 super duty diesel can-tow-the-moon-truck. (all while 70% of the truck is being built in another country)

 

[kombat]

I always find it funny that brewing is the only industry that brags about still doing things "the old fashioned way," like they did a century ago.

You'd never see that sort of boasting from, say, a dentist.

 

[m00ps]

I always find it funny that brewing is the only industry that brags about still doing things "the old fashioned way," like they did a century ago.

You'd never see that sort of boasting from, say, a dentist.

church much?

 

[fourfarthing]

I was most offended by the fact that they ran that, and ran a Shocktop ad for the SB as well. Talk about playing both sides of the same coin.

 

[lumpher]

"Golden suds"? Tossing around their bottles that way, then opening them, they'll be getting "golden showers" when they open them. Fitting, when their product has been compared to the dog equivalent...

 

[ArkotRamathorn]

"Golden suds"? Tossing around their bottles that way, then opening them, they'll be getting "golden showers" when they open them. Fitting, when their product has been compared to the dog equivalent...

I think a ************* would leave you less stinky than 20 minutes after getting BMC poured over your head...

 

[Johow]

I thought it was a great ad, we all know they're talkin bulls--t and anyone who drinks craft beer knows it's bulls--t but at least it featured beer this time instead of puppies and horses.
Well, mostly anyway......

 

[TheHopfather]

Bah. It's an ad targeted at Bud drinkers. With all the buzz surrounding craft beers these days its just something to make a Bud drinker feel good about their choice of beer. They are in the business of selling beer, not making craft beer drinkers feel good about themselves. It's an advertisement not investigative journalism.

Who cares?

 

[BreezyBrew]

Bah. It's an ad targeted at Bud drinkers. With all the buzz surrounding craft beers these days its just something to make a Bud drinker feel good about their choice of beer.

This, and also to poke fun at craft beer.

 

[LandoLincoln]

There's no such thing as bad publicity.

I wish people would stop saying that.

"The airbag that was installed in your GM car may send metal shrapnel into you at a velocity high enough to kill you" is bad publicity. It inspired zero people to go out and buy a GM car.