Well its more that the commercial is disingenuous with their statements.Budweiser is a brand, not a company. So they can make fun of silly craft beer trends and be part of a company that sells those trends. Ford makes big burly work trucks and has commercials making fun of wimpy trucks, then also sells tiny hybrid 2 door sedans that couldn't pull a suitcase.
I don't understand why everyone gets their feeling so when Budweiser makes fun of beer trends. And maybe they did it on purpose. There's no such thing as bad publicity.
First being, they act like Budweiser is more American than the 4,000+ craft breweries in this country... Even though Budweiser is not an American owned brand.
Second and this one is more my own personal issue. They try to reinforce the insecure BMC drinkers that what they're drinking is "super manly". I guess when I can slam 10-12 BMCs and still speak coherently to me means their beer is rather wussy, I'd like to see a BMC drinker have a "fruit salad" RIS/BDSA/BW/Wee-heavy that come in at a hefty 10-14% ABV and talk about how its a fruit salad after a pint of it.
Edit: So to use your analogy, they're doing a commercial for the tiny 2 door hybrid, but talking about it as if its the massive F-350 super duty diesel can-tow-the-moon-truck. (all while 70% of the truck is being built in another country)