AB Super Bowl Ad

[SteveH aka shetc]

Received this ad from Northern Brewer today

http://e.northernbrewer.com/public...GQQ..Af2rTQ.b..s.Ab7b.b.VNBYKA.VNBoDA.P36fnA

 

[bgm1961]

I had a couple friends and family members call me today mocking me for drinking Pumpkin Peach beer. Doesn't matter if the last beer they saw in my hands was a solid American Pale Ale. That doesn't matter anymore.

Nope, for now on, I will be that guy who drinks only Pumpkin Peach. Thanks for that, Budweiser!
:smack:

 

[Photopilot]

Having gone back to watch the add again. I have come to the conclusion I want to be drinking some microbrews with people that look like the bud drinkers in commercials.

 

[jbaysurfer]

I had a couple friends and family members call me today mocking me for drinking Pumpkin Peach beer. Doesn't matter if the last beer they saw in my hands was a solid American Pale Ale. That doesn't matter anymore.

Nope, for now on, I will be that guy who drinks only Pumpkin Peach. Thanks for that, Budweiser!
:smack:

Tell them Budweiser made something extra tough-guy just for them:

If AB-Inbev's corp drinker is stupid enough to buy that ad campaign, they won't lose another 2-4% of sales to craft brewing again this year. I wouldn't bet the rent money though....

 

[Fedora]

This guy said **** Budweiser.

 

[Mongrel]

 

[Malty_Dog]

Mongrel that was excellent.

 

[Calichusetts]

I just don't get it...lets break down what they did here:

1. Give a sense of community and entitlement to their core community...customers gained? Zero

2. Alienate any craft drinker or at least point out that their marketing shows they know nothing of craft beer. Customers gained? Zero, probably even a sum loss due to the idiocracy and hypocrisy of the ad.

3. Scare craft breweries looking for an exit strategy. Bud literally just made fun off a brewery they purchased a week ago. Not exactly a great business plan for their future purchase, nor does it help with the relationships from past acquisition. In all, a hit to their current model of buying craft breweries.

Very strange ads overall last night and I'm guessing several ad companies are losing some contracts today. This ad was a no-win. You please the crowd that is loyal and going to buy your beer anyway while appearing ridiculous to the area of the industry you know is taking market shares. It reminds me of the Nationwide ad. People say this ad gets you talking and that helps with sales. How does it help with sales if people are only talking about how stupid you come across?

 

[biochemedic]

My first fleeting impression of the commercial was "peach pumpkin ale? that sounds awesome!"

Kudos to Hopstories and NB for bullying out a retort so quickly!

But seriously, I may have to brew a peach pumpkin ale this fall...

When it aired, 30 people lifted up the IIPA that I brewed for the party and toasted. LOL...

+1...the last of my Heady clone got killed during the game!

 

[seigex]

More power to them.. I was told this is the kind of keen marketing that brainwashes people into buying their beer. ok.

 

[Broham1]

Bud literally just made fun off a brewery they purchased a week ago.

Literally, indeed. Dick Cantwell is not pleased. This was in today's Chicago Tribune:

"The rub mostly came from the fact that Elysian's new owners mocked the notion of "pumpkin peach ale" just months after Elysian brewed a beer called Gourdgia On My Mind — a pumpkin peach pecan ale made with Karo corn syrup."

 

[radishthegreat]

You don't need to taste your beer...you're a man, dammit!

I thought this was a pretty good rebuttal:
Budweiser is a garbage beer, even by garbage beer standards. It’s not “beer for people who like beer.” It’s beer for people who hate beer, a beer for people who are looking to slowly get buzzed as a means of numbing the pain while their life slips away and death creeps up behind them. It’s sadness in a bottle, regret in a can. Drinking Budweiser isn’t a lifestyle choice; it’s a plea for help.

http://freebeacon.com/blog/garbage-beer-producer-mocks-people-with-taste/

 

[1977Brewer]

I had one person regurgitate that commercial at me today and I unloaded on him. I really don't give a flocc about their product. I don't like it and I don't drink it. even if it's free. and they can make fun of me sniffing my beer or analyzing the initial taste. that's fine. but for the love of all things barley and hop related, keep your alcohol delivery system sheep out of it! you've been drinking the same brand of beer for 30 years? happy floccin' b-day! it still don't mean you know enough about brewing to tell people how the beer s#!ts on the beechwood.

One of the 2 beer needs from work asked me when I'm growing a mustache. A**hole.

 

[seigex]

Reminds me of this BWW commercial from a couple years back:

[ame]https://www.youtube.com/watch?v=cPEbZzElvi8[/ame]

 

[Detmurds]

Fact of the matter is this, Bud isn't even American owned!

 

[Billy-Klubb]

One of the 2 beer needs from work asked me when I'm growing a mustache. A**hole.

Reminds me of this BWW commercial from a couple years back:

https://www.youtube.com/watch?v=cPEbZzElvi8

which is why I hate these "sheeple" and their anti-original vomit. every once and a while I still hear comments on sausage beer.

 

[beerme70]

they do make super light beer very consistently... And they do make good commercials, imo.
https://www.youtube.com/watch?v=sihu_9ec94c&feature=youtu.be

cheers!

piss-water!!!!!!!!!

 

[drainbamage]

But seriously, I may have to brew a peach pumpkin ale this fall...

Everyone that brews the NB pumpkin peach ale should ship a bottle to AB.

 

[MyCarHasAbs]

Everyone that brews the NB pumpkin peach ale should ship a bottle to AB.

The label could read, "Go Bud Yourself".

 

[JonM]

And a photo of the brewer to show that we're not a bunch of bottlecap-sniffing, high-fallutin' dandies.

 

[eric19312]

Folks you don't get how great that commercial really was. We are still talking about it. That is a huge win. BMC drinkers are actively using it to mock craft beer drinkers. Major success.

This commercial provided a call to action that lasted far longer than the 60 second spot. Probably will win all sorts of awards and draw lots of new business to the agency that designed it.

If you are offended and want this type of promotion to go away you need to stop talking about it.

 

[drainbamage]

Folks you don't get how great that commercial really was. We are still talking about it. That is a huge win. BMC drinkers are actively using it to mock craft beer drinkers. Major success.

This commercial provided a call to action that lasted far longer than the 60 second spot. Probably will win all sorts of awards and draw lots of new business to the agency that designed it.

If you are offended and want this type of promotion to go away you need to stop talking about it.

But the real question is: do you know anyone that rushed out to buy some Budweiser because they saw the ad? I don't.

 

[1977Brewer]

And a photo of the brewer to show that we're not a bunch of bottlecap-sniffing, high-fallutin' dandies.

Even better if said photo is of the brewer with his nose in a snifter.

 

[Calichusetts]

But the real question is: do you know anyone that rushed out to buy some Budweiser because they saw the ad? I don't.

Exactly. We are talking about how stupid it is. This will increase no sales and only makes bud seem like they don't even understand their industry

 

[edroberts]

Quote from Elysian founder Dick Cantwell regarding the ad:

"I find it kind of incredible that ABI would be so tone-deaf as to pretty directly (even if unwittingly) call out one of the breweries they have recently acquired, even as that brewery is dealing with the anger of the beer community in reaction to the sale," Cantwell said Monday morning by email. "It doesn't make our job any easier, and it certainly doesn't make me feel any better about a deal I didn't even want to happen. It's made a difficult situation even more painful."

 

[zcfbhxzhg]

Why are they making fun of craft brews while simultaneously buying up any that show some success? Because they know people are turning away from their product!

 

[LandoLincoln]

Why are they making fun of craft brews while simultaneously buying up any that show some success? Because they know people are turning away from their product!

Apparently, A-B InBev is so big now that they don't even know what beers are being produced by them.

In an interview with Ad Age before Bud's Super Bowl commercial ran, Budweiser VP Brian Perkins said the ad was not meant to criticize competitors or craft beer in general, noting that "the only other beer that we reference in the spot is a fabricated, ludicrous flavor combination of pumpkin peach ale."

Well, yeah, it IS a fabricated flavor combination. Fabricated by a company that you just bought. *******.

 

[MyCarHasAbs]

Folks you don't get how great that commercial really was. We are still talking about it. That is a huge win. BMC drinkers are actively using it to mock craft beer drinkers. Major success.

This commercial provided a call to action that lasted far longer than the 60 second spot. Probably will win all sorts of awards and draw lots of new business to the agency that designed it.

If you are offended and want this type of promotion to go away you need to stop talking about it.

Being employed in the marketing business myself, I'm afraid to say you make an excellent point. Though I stand with others and say it still exploits their ignorance.

 

[kombat]

Fact of the matter is this, Bud isn't even American owned!

What else is new? Guess who owns "Molson Canadian" beer?

 

[kombat]

This will increase no sales

What makes you think the intent of the ad was to increase sales? Is that the only purpose of advertising?

Do you think it's possible that sometimes, the purpose of an ad is to keep people from leaving the brand, rather than draw new customers in?

Do you think such a powerful and memorable ad might discourage a current Bud drinker from venturing out and trying new brands that he/she otherwise might have been tempted to sample? If it does, then wouldn't that also be considered a "successful" use of advertising?