It's not hard, and it sure as hell doesn't cost me $4.99 a bomber! Some hops are getting pricy (saaz is breaking my heart), but not the hops they're using, they're all $15/lb.
I guess my tastes are a little f'ed, because I think American craft beer is off its rocker in the hops department (NB has its place, but holy **** it's in everything now--I blame you, California). Not to mention yeast character... fermented beverages should taste like they came into contact with yeast at some point in their life span. I know, you can't just wish a whole country into changing its entire beer history. I'm a commie.
But futile rant over, I have to name a really ****ty beer to stay on topic... Young's Double Chocolate. That **** should be mentioned on every single page of this thread. That is the. Worst. Beer. It doesn't taste like any chocolate I've had, and it doesn't taste like beer, either. It is the ultimate leave-it-in-your-fridge-and-hope-your-alkie-friend-drinks-it beer. I've tried it and re-tried it because I always see high ratings (at least in what I call the "novelty stout" category) and it has never tasted like it wasn't sitting in someone's trunk for a year, so I really have to blame the brewer at this point.