Sierra Nevada Old Chico (crystal wheat) now in cans.

[BootstrapBill]

Thought some of you might be interested to see these. Not sure if they are going to reach outside Chico.

 

[atom]

wish i could get SN 12 packs for $13...

 

[ChillWill]

I literally hate how cheap you can get beer in America. For the equivalent amount of money here we'd get 6 cans of something worse than bmc.

 

[JefeTheVol]

Beer in California is much cheaper than it is here(Tennessee). Stone bombers in downtown LA were $3.99 when I was there 2 weeks ago. We pay $7.99 here in Memphis. Sounds like a racket to me.

Its hard to justify 4$ per bottle mark-up just to cover shipping or taxes. I believe it has something to do with the local distributor increasing profit margins because locals dont know how much the beer should cost. I dont believe there is a MSRP equivalent in the American craft beer market but I wish there was.

 

[BootstrapBill]

In Chico, we get kegs of Sierra cheaper than Budweiser.

 

[Waynep005]

I love the "Old Chico" great to see it in cans.

 

[zaphro]

Might have to run down to Safway and pick some of these up.

 

[Whippy]

It's ok to me that you CA people get cheap beer, because the price for everything else is rediculous.

I have never even heard of this beer before, but I am really glad to see more cans of good stuff! I'll be on the lookout for it.

 

[BootstrapBill]

It's Sierra Nevadas filtered wheat that was made for the drinkability. It is a nice beer for the hot ass Chico summer days. If it makes you guys feel better, the registration on my truck is $370 bucks. I'm moving to Washington and its going to be under $100.

 

[ktblunden]

Beer in California is much cheaper than it is here(Tennessee). Stone bombers in downtown LA were $3.99 when I was there 2 weeks ago. We pay $7.99 here in Memphis. Sounds like a racket to me.

Its hard to justify 4$ per bottle mark-up just to cover shipping or taxes. I believe it has something to do with the local distributor increasing profit margins because locals dont know how much the beer should cost. I dont believe there is a MSRP equivalent in the American craft beer market but I wish there was.

My wife made a trip down to San Diego a few weeks ago and found a Stone sampler at the Costco down there that ended up several dollars per bottle cheaper than what Stone sells it for. Some retailers apparently get a good deal. I think Stone charges more than $4 per bomber at the brewery.

 

[MR2Aaron]

I think Stone charges more than $4 per bomber at the brewery.

Surely not. That's about what it costs at grocery stores here in Texas.

 

[phoenixs4r]

They have to make beer cheap in California so we get so drunk we forget how much more we pay for everything else. The Egyptian way man!