kombat
Well-Known Member
Just because they are ultimately owned by the same conglomeration/higher corporate entity doesn't meant that they still don't compete with one another.
Thanks. That was my entire point. Was my sarcasm too subtle?
Just because they are ultimately owned by the same conglomeration/higher corporate entity doesn't meant that they still don't compete with one another.
By the way, I still have a big problem with your awful cousin Bud Light Platinum for stealing $10 from me.
*yawn* What else is new?
I saw a GMC commercial over the weekend that asked a bunch of kids to demonstrate the difference between how a "truck guy" shakes hands versus how the (presumably limp-wristed) "car guy" would do it.
The commercial ended with a flawless shot of a shiny, sparkling truck on a pedestal, with the text and voiceover (in a deep, manly voice, of course) telling me "You know you want a truck."
Really? Is that what advertising has come to? The same argument I used on teenage girls in high school? "Come on, you know you wanna."
That's bad enough, but get ready, because here comes the real shocker. Are you sitting down? Get this. GMC is owned by GM, which also owns several other brands (like Chevrolet and Cadillac). Brace yourself: THOSE BRANDS MAKE AND SELL CARS! GMC is insulting their own company!
I'll pause here and give you a moment to wipe the Fanta off your computer monitor.
Can you sell 300 million cases a year of them? No? Then it's not really the same thing, is it?
At what point can we consider this dead horse completely flogged? I don't care what anyone on this planet thinks of me, my passion for delicious beverages, or how I enjoy them. A goofy ad campaign by a company that has lined their pockets slinging the lowest common denominator of said beverages has no sway with me.
This is where screennames give us some insight into what will happen should we open a discourse with them.
The butthurt is strong in this thread.
I don't see the sense in getting one's panties in a wad over a dumb commercial.
And c'mon, sometimes some of us brewers and/or beer enthusiasts do tend to take ourselves a little too seriously. While I didn't agree with the commercial, I thought it was kind of funny.
This whole thing smells like the BWW "bratwurst beer" commercial all over again....
BWW "bratwurst beer"
Anyone who doesn't think craft beer people deserve a little mockery, take a look at this guy's beer review videos.
See if you can sit through even ONE of his videos. I dare you.
I'll pause here and give you a moment to wipe the Fanta off your computer monitor.
Anyone who doesn't think craft beer people deserve a little mockery, take a look at this guy's beer review videos.
See if you can sit through even ONE of his videos. I dare you.
I picked the shortest one and after almost a minute and a half I just couldn't do it anymore. Blather, blather, blather, blah, blah, blah. Look at the camera you dolt! Ten seconds of him drinking and saying mmm, yeah. Then blathering some more. Can we start putting together a fund to go punch this dude in the face?
Sounds like a lot of people who saw the commercial were genuinely offended by it. How do we know that? Because they are talking about it. Did a bunch of exect's sit in a room discussing what population they intended to offend and how they could best go about it? Who knows? But we're talking about it. Would a company as shrewd as AB purposely assume the risk of offending someone when everyone is a potential consumer? Don't know, but let's talk about it. Were the craft beer cameos meant to imply "craft beer drinkers are nerds and Bud drinkers are hipsters"? Maybe, maybe not. But why not talk about it? Was it enough of a campaign to cause a beer drinker to be loyal to his brand? Is that what they want everyone to think? Don't know, but a lot of people are TALKING about it. Getting the picture?
AB produced a commercial the effect of which was calculated --- and it worked.
You see, the commercial was engineered (sorry, but it's TV; it's "manufactured" reality) to get people TALKING. Not about the craft VS. Bud war, but the [BUDWEISER] commercial! Those exect's sat around that room thinking of doing whatever it takes to get people saying the name 'Budweiser' for many weeks after the commercial airs. And everyone here (including myself) and around the world who has commented on the commercial positively or negatively --- it doesn't matter --- have become part and parcel --- i.e., sucked into --- AB's vortex of free advertising. It doesn't matter WHAT you thought about the commercial --- AB DOESN'T CARE! All they care about is that you walk away TALKING about it. AB Advertising Mission accomplished!
Good letter, I hope you sent it. But this horse has been beaten enough.
I thought the point of an advertisement was to get people to buy the product, not just talk about it. no wonder I've been talking about Nike shoes and George Foreman Grills for years without ever buying one!
If we had a true democracy, [...] then monopolies may not be such a big problem.
This is where screennames give us some insight into what will happen should we open a discourse with them.
Let's understand one thing: Budweiser is not going to lose to craft beer. They are too massive and light lager is STILL going to be the #1 beer in this land and many others.
It's an easy to drink beer, cheap to make, cheap to buy, and a LOT of people like to drink it.
The question is how much of a bite can craft beer take out of the market, and how will that affect how Bud spends it's money and how many shifts it has to run, or how many fermentors are kept full on a regular basis.
At some point the craft beer market will be saturated and the brotherhood of craft beer makers will start to crumble as they realize that there is no more reason to band together against the evil conglomerate, but rather they will have to acquire market from other craft brewers.
Now I can't say when that will be, but it will happen.
Bud's SB ad is just poking fun. First they did it to homebrewers, then to craft beer. I find it pretty obvious that they would give digs to what is readily identified as the competition. Less obvious is why they would feature an ad about a lost puppy, which has NOTHING to do with their beer or anything about them. I'm a sensitive guy, but I have to roll my eyes at that one. It's the chick flick of advertisements.
This ad wasn't made to sell more Bud though, it was made to try and stop losing customers. Obviously they wont win over the craft market ....
They obviously won't win over the craft market??? Sweetheart, historically they have trounced the craft beer market in terms of revenue, they continue to do so until this day, and if I had to guess I can't think of a more sure bet that they will continue to do so in the future and for years to come.
Five year stock performance of ABI
I'm as rabid of craft brew fan as the next guy, but craft beer holds maybe 10-12% of the market share at this point....that is literally peanuts on the floor.
"Win over", as in "bring existing craft beer consumers over to the macro beer side". Not as in "outperform in market share". That's obviously not going to happen any time soon. No need to be condescending.
I thought the point of an advertisement was to get people to buy the product, not just talk about it. no wonder I've been talking about Nike shoes and George Foreman Grills for years without ever buying one!
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