My Letter to Budweiser

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YeastMode

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I for one think it is time for all of us to have a place to discuss how we as individuals feel about Budweiser's attack on craft beer drinkers. You know, let the poison out. I think the best way to do it for me was to write Big Bud a break up letter.

#BREAKUPWITHBUD

My letter:

Look, there is no easy way to do this, so I might as well just come out and say it. I think it's time for us to separate. You have to admit that there has been some lingering friction ever since the Big Game. You said some things, I said...well, it was mostly you telling me how hard you work and how good you are. And although you didn't say it directly, it was pretty clear from your tone that you were not happy with who I have become.

Maybe you're right. Maybe I have changed as I got older. But isn't that part of life? Isn't that what we should all strive for, to achieve self-improvement? Look, I'm not going to sit here and deny that we once had something special, that we didn't burn bright at one time. Like when we first met. I'll never forget that night we met at a friends house for that cook out. You were there all day, chillin, and I got there around 5 ready to have a good time. It seemed like I saw you everywhere I looked. And then someone pointed to you and said "go ahead, give it a shot." That gave me the confidence to walk over, hold you close, and get to know you better. We spent the rest of the night together hanging out with friends. It was a great time.

And then there was the time we went to that out of town wedding for my buddy from college. We spend 4 straight days together without a care In the world, partying all day and staying up all night, if you know what I mean. After that weekend I thought we were going to be together forever. But over the last few years I have grown, while you have always stayed the same, for better of worse. I have matured, while you have reveled in your adolescence.

Look, it's not you, it's me. I am looking for more in my life, and you have to admit that lately it's been nothing but disappointment and headaches for us. I mean, sure, I was really hurt when you hooked up with our buddy Goose from Chicago (who has never been the same since then). Now we don't hang out anymore. But I forgave you because we had a history. Now, when I look at myself in the mirror, I know that I want more. More spice, more excitement, more enjoyment. I don't blame you for that, but I owe it to myself to try to find that.

And I should just probably let you know, because I am sure you will find out anyway, I have started talking to someone new, a sweet peach from Georgia that I was introduced to at a pumpkin patch last October. I have been giving it a try and, I don't want to sound fussy, but I get all those things I think we are missing.

I hope the best for you. If I see you out at a bar or a friend's house, I promise to be an adult and not make it awkward for either of us. But please give me my space. By the way, I still have a big problem with your awful cousin Bud Light Platinum for stealing $10 from me. Please pass along the message to stay the hell away from me and my friends.

Be well.


Hope you got a chuckle from this.
 
Haha this is pretty awesome. Good job, let us know if/when they respond.
 
While I will say that this was very well written, I think we need to acknowledge that beers, like music, art, hairstyles, and porn are all created and designed with a specific audience in mind.

This sense of insult people take on because budweiser makes a certain type of product that some may deem "inferior" is misguided and uninformed. I enjoy a bud once in a great while when the tone is right. Do I consider it my "go to?" No. But looking down on the company itself for making a product that many enjoy and has am impressive consistency of quality seems foolish.
 
While I will say that this was very well written, I think we need to acknowledge that beers, like music, art, hairstyles, and porn are all created and designed with a specific audience in mind.

This sense of insult people take on because budweiser makes a certain type of product that some may deem "inferior" is misguided and uninformed. I enjoy a bud once in a great while when the tone is right. Do I consider it my "go to?" No. But looking down on the company itself for making a product that many enjoy and has am impressive consistency of quality seems foolish.

here we floccin' go! again! for the billionth time this week.

hey all you BMC defenders, it's time once again to come out of the woodwork and tell all of us that don't like BMC how stupid we are for not worshiping their "consistency of quality". be the first on your block to admit proudly that you you enjoy an "ice cold Bud on a hot day"! @YeastMode did a great job writing a great letter that was both funny and sends a message of the like minded. leave it at that.

and I think it would be funny iff we could get a few hundred people from all over the country, and hopefully the world, to write letters like this to AB.
 
While I will say that this was very well written, I think we need to acknowledge that beers, like music, art, hairstyles, and porn are all created and designed with a specific audience in mind.

This sense of insult people take on because budweiser makes a certain type of product that some may deem "inferior" is misguided and uninformed. I enjoy a bud once in a great while when the tone is right. Do I consider it my "go to?" No. But looking down on the company itself for making a product that many enjoy and has am impressive consistency of quality seems foolish.

Always somebody...

We're looking down on Bud for talkin out of both sides of their mouth, buying up craft breweries then mocking said breweries.

I can consistently make the worst pancakes you ever had but I'm not gonna crow about it.
 
That letter was GREAT! "You were there all day, chillin..." - haha. Yeastmode, you have a great way with words. I agree with the video breakup - do it. Team up with one our video editing guys on this forum, give him a bunch of raw video, and let him make it sweet. PM me.

I did see that Bud anti-craft commercial and thought WTF. I guess BUD is fighting fire with fire... not sure it's a good plan though. Kinda risky, but slowly but surely craft beer is eating their lunch so they need to do something.
 
I appreciate all the positive comments. I found myself at a function yesterday and a few hours of time on my hands so decided to write it. All I was trying to do by posting it here was to get a laugh out of a topical situation, which I think it accomplished.

I think the bud ad was full of snark that was not funny. I think most people would agree with that as shown by the overwhelmingly negative feedback. I tried to use the same snark in a way that I thought was more clever. I am not anti-bud or BMC. The part about the wedding is mostly true, and when I do go to such events, my beer of choice is usually Bud Diesel. I did also buy a 6 pack of Bud Light Platinum when it first came out. I drank the first one and gave the rest away, and I am still bitter about wasting money on it. I do also drink a GI 312 from time to time.

The point of me following-up on this so that I can make sure everyone knows its a joke (but having to explain that steps on it bit). Please enjoy it for what it is...a long read with a punch-line as the payoff. I do think, however, that it would be a good idea for people to send a similar letter to ABInBev. Not as a punishment, but to let them know that the tastes of the population are changing. They should welcome this type of feedback because it helps them remain relevant in the market.

As for a video, I have no capability to make that happen, but if someone wants to take on that task, PM me and I will help in any way possible.

Now let's all go on in enjoying this hobby, this forum, and good beer (be it from BMC or otherwise).
 
Always somebody...

We're looking down on Bud for talkin out of both sides of their mouth, buying up craft breweries then mocking said breweries.

I can consistently make the worst pancakes you ever had but I'm not gonna crow about it.

Yup, always someone to have a modicum of balance in a clearly biased and bigoted forum. Just because you can make a RIS aged in bourbon barrels with cacao nibs at 8.9%, blah blah blah doesn't mean you are better than others. Plus, I'm not defending bud as a pinnacle example of high flavor, prime quality beer. I'm just saying haters gonna hate.
 
And speaking of going back to our home brew, I just tasted the FG sample of my ESB. gonna bottle it up so I can begin concentrating on the kottbusser...Brew on y'all. :mug:
 
Yup, always someone to have a modicum of balance in a clearly biased and bigoted forum. Just because you can make a RIS aged in bourbon barrels with cacao nibs at 8.9%, blah blah blah doesn't mean you are better than others. Plus, I'm not defending bud as a pinnacle example of high flavor, prime quality beer. I'm just saying haters gonna hate.
....

fzrtozl.jpg
 
Always somebody...

We're looking down on Bud for talkin out of both sides of their mouth, buying up craft breweries then mocking said breweries.

I can consistently make the worst pancakes you ever had but I'm not gonna crow about it.

All I can say is:
1 egg beaten
1C buttermilk
1T melted butter
mix the ingredients above then add:
1t baking SODA
About 1 t salt (I go light)
1C flour
Add the flour slow. Usually dont need the whole cup

Scale to 2x, 3x whatever.

Best pancakes I've ever had.
 
Yup, always someone to have a modicum of balance in a clearly biased and bigoted forum. Just because you can make a RIS aged in bourbon barrels with cacao nibs at 8.9%, blah blah blah doesn't mean you are better than others. Plus, I'm not defending bud as a pinnacle example of high flavor, prime quality beer. I'm just saying haters gonna hate.
that's not what it was at all. there are clearly a bunch of folks on HBT that do enjoy BMC, and a large percentage of them had voiced their opinion (it has a time & place, they say). that's fine and dandy. drink what you like. heaven and hell knows I do. it's the constant use of consistency that's become really annoying in their defense. that point is moot. consistency is a Dutch Door. we don't need to praise over it. personal taste is a helluva thing.
 
here we floccin' go! again! for the billionth time this week.

hey all you BMC defenders, it's time once again to come out of the woodwork and tell all of us that don't like BMC how stupid we are for not worshiping their "consistency of quality". be the first on your block to admit proudly that you you enjoy an "ice cold Bud on a hot day"! @YeastMode did a great job writing a great letter that was both funny and sends a message of the like minded. leave it at that.

and I think it would be funny iff we could get a few hundred people from all over the country, and hopefully the world, to write letters like this to AB.

i agree with almost everything you've said here.

except that last sentence/paragraph. the more that ABinBev realizes that more people are hating on their product and prefer the craft brews, the more they're going to focus their efforts on buying out the smaller guys, and then watering down their products!

let them think that what they've got going is a great thing, they'll bring themselves down eventually.
 
MacDonald's sells more hamburgers than any other company in the world. InBev sells more beer than any other company in the world. I can make better burgers and beers than both of them. I salute the OP on his creativity, writing skill and sense of humor. Let's not create a rabble of Don Quixotes tilting at the windmills here.
 
MacDonald's sells more hamburgers than any other company in the world. InBev sells more beer than any other company in the world. I can make better burgers and beers than both of them. I salute the OP on his creativity, writing skill and sense of humor. Let's not create a rabble of Don Quixotes tilting at the windmills here.

It's funny. Sending more messages to AB is pointless, I agree. No tilting at windmills.

But it's funny. Loved it. In fact, it's pretty much how I feel. I was once an avid bud drinker.
 
Lighten up, folks. Relax, Don't Worry... I wasn't the least bit offended when the commercial made fun of craft beer. Why should I be? Are people going to start shunning me now for drinking it?

I thought it was funny. I wouldn't be surprised if it turned out the copy writers knew that a Bud affiliate actually brews a pumpkin peach ale. If so, kudos for putting the knowledge to use; good copy is where you find it. :p

I thought the letter was funny, too. Good job of writing. Maybe you can hook up with the copy writers and write the mother of all commercials for a pumpkin peach ale someday....;)

By the way: full disclosure. I have a 30-pack of Bud chilling in my fridge as I type, because my homebrew pipeline got interrupted. I have one batch fermenting, one batch conditioning, and a pile of empty bottles. I had to look reality in the face: I can't afford to buy the quality of beer I've been making and drinking; I can only handle so many bourbons or bloody Marys; and the Bud was within my budget.
 
Lighten up, folks. Relax Don't Worry... I wasn't the least bit offended when the commercial made fun of craft beer. Why should I be? Are people going to start shunning me now for drinking it?

I thought it was funny. I wouldn't be surprised if it turned out the copy writers knew that a Bud affiliate actually brews a pumpkin peach ale. If so, good on 'em for putting the knowledge to use. :p
offended? naw. annoyed by a bunch of water headed morons regurgitating stupid floccin' commercials at me? hells yes.
 
Yup, always someone to have a modicum of balance in a clearly biased and bigoted forum. Just because you can make a RIS aged in bourbon barrels with cacao nibs at 8.9%, blah blah blah doesn't mean you are better than others. Plus, I'm not defending bud as a pinnacle example of high flavor, prime quality beer. I'm just saying haters gonna hate.

Anyone who can make a good RIS stout, aged in bourbon barrels with cacao ribs at 8.9% (or any other way), blah blah blah is definitely better than me. :D

But I'm getting there. Maybe after more experience and an equipment upgrade I'll tackle one.... right now an oatmeal stout is about the pinnacle of ambition for me.
 
Yup, always someone to have a modicum of balance in a clearly biased and bigoted forum. Just because you can make a RIS aged in bourbon barrels with cacao nibs at 8.9%, blah blah blah doesn't mean you are better than others. Plus, I'm not defending bud as a pinnacle example of high flavor, prime quality beer. I'm just saying haters gonna hate.

I don't think you can expect a board full of people who take the time to brew their own beer to have a lot of love for industrial beer. They make a lot of money off it, though so they got that.

For what it's worth yesterday here was gorgeous so I grabbed a sixer of Natty lite and headed for the river and fished all day.
 
It's funny... I was once an avid bud drinker.

I cut my beer drinking teeth on Budweiser. The only reason I strayed was Tuborg Gold bottles were $4/case in H.S. Bud was about a half buck more. It set me up for brown bottle appreciation. I still have a commemorative Tuborg porcelain "Horn" that survived the 70's.
 
offended? naw. annoyed by a bunch of water headed morons regurgitating stupid floccin' commercials at me? hells yes.

And the fact they burned through 6M bucks makin' it. Any decent youtuber could've done it a heck of a lot cheaper. That's the funny part, besides the obvious back stabbing...
 
We're looking down on Bud for talkin out of both sides of their mouth, buying up craft breweries then mocking said breweries.

*yawn* What else is new?

I saw a GMC commercial over the weekend that asked a bunch of kids to demonstrate the difference between how a "truck guy" shakes hands versus how the (presumably limp-wristed) "car guy" would do it.

The commercial ended with a flawless shot of a shiny, sparkling truck on a pedestal, with the text and voiceover (in a deep, manly voice, of course) telling me "You know you want a truck."

Really? Is that what advertising has come to? The same argument I used on teenage girls in high school? "Come on, you know you wanna."

That's bad enough, but get ready, because here comes the real shocker. Are you sitting down? Get this. GMC is owned by GM, which also owns several other brands (like Chevrolet and Cadillac). Brace yourself: THOSE BRANDS MAKE AND SELL CARS! GMC is insulting their own company!

I'll pause here and give you a moment to wipe the Fanta off your computer monitor.

I can consistently make the worst pancakes you ever had but I'm not gonna crow about it.

Can you sell 300 million cases a year of them? No? Then it's not really the same thing, is it?
 
And the fact they burned through 6M bucks makin' it.

Wait, what? That commercial cost $6MM to make? Do you have a cite for that, unionrdr? Surely that includes the cost of the airtime ($4.5MM, IIRC), no? Heck, even $2.5MM seems like an awful lot for such a rather generic commercial.
 
*yawn* What else is new?

I saw a GMC commercial over the weekend that asked a bunch of kids to demonstrate the difference between how a "truck guy" shakes hands versus how the (presumably limp-wristed) "car guy" would do it.

The commercial ended with a flawless shot of a shiny, sparkling truck on a pedestal, with the text and voiceover (in a deep, manly voice, of course) telling me "You know you want a truck."

Really? Is that what advertising has come to? The same argument I used on teenage girls in high school? "Come on, you know you wanna."

That's bad enough, but get ready, because here comes the real shocker. Are you sitting down? Get this. GMC is owned by GM, which also owns several other brands (like Chevrolet and Cadillac). Brace yourself: THOSE BRANDS MAKE AND SELL CARS! GMC is insulting their own company!

I'll pause here and give you a moment to wipe the Fanta off your computer monitor.



Can you sell 300 million cases a year of them? No? Then it's not really the same thing, is it?

Just because they are ultimately owned by the same conglomeration/higher corporate entity doesn't meant that they still don't compete with one another. I

And I doubt GMC would be insinuating you're less than a man if you buy a car unless it worked. They're targeting a specific market.
 
And the fact they burned through 6M bucks makin' it. Any decent youtuber could've done it a heck of a lot cheaper. That's the funny part, besides the obvious back stabbing...

How much of that cost was simply because it aired during the Super Bowl? Not to say that they couldn't have made the same commercial more cheaply, but that's corporate advertising for you.
 
It might've been Fox8 where I saw that cost. But Super Bowl adds are traditionally expensive. That's when they'll get the most exposure.
 
Enjoyed the post! Great writing skills.

The ad did not bother me as it did some. It was just a marketing tool/trick to up there profits/sales. Honestly, 75% of the people in this forum would do the same thing if in the same situation or be very similar. Money sadly changes almost everyone. Just to be clear i am not defending AB. I personally do not drink their pee water.
 
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