I was at Bevmo a few weeks back, and two guys were looking at beer as I normally do.
One guy was telling the other about IPA's and how"they lay you down", etc.
The only problem was, he was saying IPA as if it were a word, he pronounced it "eepah"
Similar thing happened to me while in Peru a few months ago. I ordered a Greene King IPA and the bartender gave me a puzzled look, thought for a second, and then said "Oh, you mean an "eepah"?"
Shrugged my shoulders and said, "Yeah, give me one of those eepahs I've heard so much about."