Silver_Is_Money
Larry Sayre, Developer of 'Mash Made Easy'
The problem is the tests are useless. They make lazy assumptions, there's no justifications or reasoning for any of their experimental designs, they have multiple variables they don't control for and there's no actual data collected. They hide behind the taste testing because it allows them to provide "scientific" results without any actual results.
They're the kardashians of science, all show and no substance. A picture of a thermometer and scientific jargon they don't understand themselves doesn't validate the results. Maybe some people see that and think "wow they went through a lot and everything is measured so carefully" but there's really no scientific thought process in any of it, and it's presented with a certain air of snake oil salesmanship. Just read his response below, someone questions ester production his answer is "I've been drinking lager for 10 years and I cant taster esters" That's a salesman answer, not a scientific answer.
Certainly Brulosophy is not that bad. They seem to apply a respectable degree of overall control. Many of the experiments are well thought out (sans for the ones where massive IPA level hops might hide just about anything that may otherwise be recognized as a difference), and have answered valued questions and dispelled multiple brewing myths for me. I do laugh at the repetitive stream of the same old photos of mash tuns, boil kettles, hydrometers, temperature read-outs, pH meter readings, etc... though. Nothing is gained by looking at these pictures. I do like to see pictures of the finished beers though.