It is definitely a game changer. Where I had been ordering with them exclusively, I will now shop around and split my orders up. Where I was trying to make huge orders with them at one go, I will no longer. Their base shipping price is $6.99 (a dollar less than it used to be, which is helpful IF I need a smaller order), and there is a $2 discount if my order is over $100. $4.99 down from $6.99 is no incentive at all unless my order is already $95
I have been in business in poor economy, it is HELL and I understand that. I also understand the need to raise prices. I do not, however, think it's a great idea to take away something that customers expect. For instance, if I go into a favorite restaurant and suddenly receive a smaller portion for the same price, I am going to be P.O.'d and may not come back. However, if that same place raised their prices maybe 5% across the board, I would say.. "ahh, inflation" and enjoy my curry.