Here in Sweden it is normal for people to pronounce it like a Swedish word and not like an abriviation from the English language. You kinda get used to it, but it still annoys me to a certain extend. Though I have cought myself hating it more when being used that way by hipster folk. My regular crowd knows better yet they are used to that way.
Writing this I feel so snobby, even though I hardly ever correct anyone. Only when they look at me weird or comment when I say it "right"....
After living in Mexico, and then Norway, it's officially pronounced eepah...