• Please visit and share your knowledge at our sister communities:
  • If you have not, please join our official Homebrewing Facebook Group!

    Homebrewing Facebook Group

Trademark Disputes

Homebrew Talk

Help Support Homebrew Talk:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.
Wait so are all those tweets above a walking back of this whole thing by Lagunitas?
 
It so does! And if Lagunitas doesn't do this kind of thing religiously, there's nothing stopping AB InBev from releasing a 6-Pack that looks almost identical to IPA.

Sure there is.

Court of Public Opinion

6OOO81j.jpg
 
Just noticed New Belgium is introducing Slow Ride IPA to Texas while Oasis Brewing in Austin has a Slow Ride Pale Ale.

I'm betting they have absolutely no clue who Oasis Brewing is, lol.
In related news, both New Belgium and Oasis Brewing are being sued by Foghat:

 
Really good writeup of what happened here: http://goodbeerhunting.com/blog/2015/1/14/uawfc3z6nsdi9etplzvca53389r5jk

Some parts that stood out for me:
Craft beer consumers are a unique lot — and it’s why I love them so much. It’s one of the few products where a purchase is seen as a political statement, or support for your favorite sports team, or buying in to an indie-band culture, or an investment in a future that’s better than the past. And on the backs of these many, many dollars, we’ve helped build some truly large companies. Those companies can use that money however they wish (we got our beer in exchange already) — but it’s important for them to realize that we weren’t just buying their beer — we were investing in them towards a better future for beer. We were casting votes. We were entrusting them to push our values forward and defend our ethos.
What matters most is that Lagunitas dropped it — not because they were losing in the courts (it never got that far) or because they saw the error in their claims, but because consumers shamed them for doing it at all. And that shame was too much for them to handle. Or at least, it’s really hard to keep building towards 1.8MM barrels of beer, make huge legal moves to go after your competitors, and still act like you’re the wake-and-bake underdog. For many consumers, this is the stuff of big beer.
 
Lagunitas is one of the few (maybe the only) big breweries you can shame though because Magee seems a bit like a crazy person.
 
Whether you believe they were in the right or not, Stone pulled the same trademark card with that tiny brewery in Colorado not too long ago.

But Kettle & Stone would be soooooo easily confused with Stone :rolleyes:

For those that don't know they renamed the brewery Vindication :p
 
It's ridiculous because Bells doesn't even have a trademark, not a smart move in the public relations arena.
THEY HAVE NEVER EVEN PUT IT ON A BOTTLE. They make great beer, but Larry seems to do little but burn bridges and act dumb when he does anything else.
 
Back
Top