Thirsty Planet Guinness billboard

[Recover_E]

Any clue what's going on with ATX based Thirsty Planet? Just saw a billboard downtown with a black&tan marketing both Guinness (diageo) and TP.

Is this a distributor play? Did Diageo buy a stake in TP?

 

[Recover_E]

bump

 

[doncarlo]

I saw that as well and was wondering what was going on. The only other thing I've seen about it was this image they posted to Facebook advertising Black and Tans made with Guinness and Buckethead.

 

[runswithhatchet]

craft beer is a huge market in austin and the bigger guys have lost some of their % to breweries like thirsty planet. this is an attempt to stay relevant.

 

[DankHead]

Its just a promotion they are doing together for SXSW. They had a demo and tasting at the brewery about a month ago.

 

[doncarlo]

I figured if there was any sort of investment or other type of financial doings I would have heard about it through other channels. It was just odd seeing Guinness and Thirsty Planet on the same billboard. Hey, if it gets more people drinking local beer, then I'm all for it.