I came across this article describing what academics have termed "The IKEA Effect", or the theory that having a hand in making something causes us to grow more attachment to that object.
Article: http://neoacademic.com/2011/09/22/unfolding-the-ikea-effect-why-we-love-the-things-we-build/
Journal Paper: http://www.sciencedirect.com/science/article/pii/S1057740811000829
After reading the abstract, I immediately thought of my homebrew. Do I like drinking it because it's good beer? Or do I like it because it's passable beer, and *I* made it?
But the authors' study also raises an interesting point: in cases where the study subjects didn't complete their building tasks, they showed less attachment. Does this effect make it easier for homebrewers to dump spoiled batches?
Article: http://neoacademic.com/2011/09/22/unfolding-the-ikea-effect-why-we-love-the-things-we-build/
Journal Paper: http://www.sciencedirect.com/science/article/pii/S1057740811000829
After reading the abstract, I immediately thought of my homebrew. Do I like drinking it because it's good beer? Or do I like it because it's passable beer, and *I* made it?
But the authors' study also raises an interesting point: in cases where the study subjects didn't complete their building tasks, they showed less attachment. Does this effect make it easier for homebrewers to dump spoiled batches?