I've had the same thought. Home brewers are not a big market, but it would not entail any major changes, perhaps a "value added" brewer's kit. I must say however that if I were designing something specifically for home brewers, it would be significantly different. It would be robust enough to handle being immersed directly in the mash without the need for screens. The element would be "low density"... I believe that's the term for an element designed for low wattage per area. 800 watts is far more power than is needed to maintain mash temp. It would incorporate an external outlet that would allow you to control an induction hotplate, or some other external heat source so that you could go with a lot of wattage to heat the water to strike temp, then it's own internal heating element to maintain mash temp, and it would interface with brew software that would allow you to punch in weight of grain, and mash temp to calculate strike temp. The circulating vane assembly would be a propeller like a boat prop that would push straight down, and the motor would be designed to handle more load.
The BIAB sous vide would be designed first as a brewing device, and second as a cooking device, as the rigors of brewing are greater than those of cooking, though the level of precision is the same.
H.W.