I have enjoyed, and continue to enjoy several beers made by the Boston Beer Co.
I don't know Jim Koch. I neither like nor dislike the man. But look at his background: JD, MBA, and work at the Boston Consulting Group. For those who aren't familiar with BCG, they basically train people to maximize profits for companies by finding and exploiting even the tiniest margins. He is a businessman first and foremost. Again, this is neither a good nor bad thing. It's his company--he can run it however he wants. He has, as far as I can tell, been an advocate for Craft Brewers, which we can all agree is a Good Thing. That doesn't mean that he is still one. Regardless, I don't see the need to rush and anoint Koch as some sort of messianic figure. A cynic could even see his generosity during the hop shortage as a cheap marketing stunt. Contrast his growth with the approach taken by Fritz Maytag, formerly of Anchor Brewing:
http://www.usatoday.com/money/smallbusiness/2006-10-25-bonus-staying-small_x.htm
Of course, Maytag finally sold Anchor a few months ago. We'll see how that works out in the long term.
And back to the numbers, the ever-helpful Wikipedia puts BBC at 1.4 MMbbl/Y and Yuengling at 3.6. Both companies offer
light beers, which is where I personally draw the line between craft brewers and places where the accountants have taken over. YMMV.