tehzachatak
Well-Known Member
Apologies if this has been discussed, but why did Equinox have their name changed?
http://www.johnihaas.com/news-events/introducing-ekuanot/
http://www.johnihaas.com/news-events/introducing-ekuanot/
Apologies if this has been discussed, but why did Equinox have their name changed?
http://www.johnihaas.com/news-events/introducing-ekuanot/
https://ychhops.com/connect/news/in-the-news/hop-breeding-company-to-re-brand-equinox-hbc-366-cv
They announced the name change six months ago, but I never once saw an explanation.
Edit: According to a comment on their Instagram, it's a trademark issue but they don't say against who.
I just love opening bring on the beer emails now.
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I was thinking maybe they renamed it because a ton of people hate Equinox. Hah. Oh well.
People hate Equinox?
I love that hop and find it has a resiny / tropical fruit / classic citrus aroma and flavor, big Alpha and oil content, and in general is a perfect addition to big IPA / DIPA.
Now if we were talking Cluster, Summit, El Dorado, etc... I can see where you'd be coming from, but never heard that about Equinox.
What even is a West Coast IPA anymore? I think the old-school, IBU-heavy resiny pine bombs of yore - all of which are passe now and all but dead on the actual West Coast.
I'm thinking of things like Russian River IPAs, Boneyard IPAs, some Alpine IPAs (or at least what they were pre-merger). The beers are really clean, have a biting bitterness but aren't bitter just for the sake of bitterness, malt body is fairly light, low final gravity, etc. I was never really into the "IBU-heavy pine bombs of yore", and I know mostly what you're referring to.
To me there's a clear difference between beers like Pliny the Elder and Notorious and beers like Julius and DDH Fort Point. Both sides are very enjoyable in their own respects. Overly malty and bitter IPAs are not, regardless of what coast they are brewed on.
Remember when East Coast IPA meant **** like Shipyard, Dogfish Head and Smuttynose? Those beers have seemingly fallen off the face of the earth.
I still love me some Finestkind. Don't buy it often, but it's still around.
End up getting 60 minute at restaurants a lot. It seems to be the craft option of choice for places that aren't beer-centric.
I was thinking maybe they renamed it because a ton of people hate Equinox. Hah. Oh well.
A winery targeting a hopyard though? Possible, but that's would be strange. Are they going after Chevrolet next?I wouldn't be surprised if it was winery who forced it. Wineries have been sending C+Ds to breweries and beer related companies for a while now over stupid ****.
A winery targeting a hopyard though? Possible, but that's would be strange. Are they going after Chevrolet next?
Normal Hype Curve.
Apologies if this has been discussed, but why did Equinox have their name changed?
http://www.johnihaas.com/news-events/introducing-ekuanot/
I might like west coast hops a bit better. Also some of the better midwest joints seem to cross the two pretty well, TG, Surly, Half Acre, Pipeworks. Juicy, but with a clean, dry bite.Sometimes I feel like the only beer drinker left who enjoys both well-executed NE-style IPAs and west coast-style IPAs.
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