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The linked article that supposedly shows the "slow demise of flagship beer" actually says nothing along the lines of millenials choosing trendy beer over flagship beer. It actually states that a lot of millennial are turning away from beer in general, and potential alcohol in general as well.





I'm all for singing the praises of SNPA and Anchor Steam, but this article is kind of dumb.
He lost me at the "return" of Mich Ultra. That **** never went away. I guess this guy doesn't spend any time near a lake or river during the summer.
 
The linked article that supposedly shows the "slow demise of flagship beer" actually says nothing along the lines of millenials choosing trendy beer over flagship beer. It actually states that a lot of millennial are turning away from beer in general, and potential alcohol in general as well.





I'm all for singing the praises of SNPA and Anchor Steam, but this article is kind of dumb.
Sadly, I wasn't even talking about beer. :(

[Edit]: what the heck is this new "Extra Smiles" tab?!
 
He lost me at the "return" of Mich Ultra. That **** never went away. I guess this guy doesn't spend any time near a lake or river during the summer.
At Bonnaroo '08, pasta and I ran out of beer on Saturday despite bringing more beer than two people should be able to consume in multiple weekends. While scavenging, someone who was leaving the fest early gave us almost a case of Ultras. It may be the best 110-degrees-in-the-sun-beer ever.
 
At Bonnaroo '08, pasta and I ran out of beer on Saturday despite bringing more beer than two people should be able to consume in multiple weekends. While scavenging, someone who was leaving the fest early gave us almost a case of Ultras. It may be the best 110-degrees-in-the-sun-beer ever.
Almost every 20-something year old "woo girl" at The Lake of the Ozarks or on the sand bars of the river drink Mich Ultras.


And yes, it's quite thirst quenching.
 
about 5 or 6 years ago, a friend that i'd made living in ireland when i was a kid was passing though ohio to visit his american family came and stayed with me for the night. really typical irish kid from dublin, we were in our early-mid 20s. we took him out to dinner like we would any guest and when we were ordering drinks, he--with total earnestness--asked the bartender, "do you do a good michelob?"

this would have been funny in any situation, but he pronounced it "MISH-a-lob." mishalob!!!!

the waitress, undoubtedly thinking we were ******* with her by trying out a fake irish accent and asking for mishalobs, just stares a hole in this kid. he kind of looks at us and shrugs, and i'm like oh! he means michelob! the waitress gives him a "sure. yeah. whatever."

he says, "**** it! i'll have a guinness."

this is my only michelob story.
 
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I don't think I've ever had a Michelob....
I went to a few parties in college and grabbed a beer and never enjoyed any of them. I wrote off beer as not for me for years and spent my college years drinking hard cider and mixed drinks. When I finally got into beer it was through craft beer. I've never had Michelob or PBR or a Bud Light or any of that. In college it was always Milwaukee's Best or Labatt Blue. I had my first Budweiser at a Social Distortion concert about 7 years ago and it had no flavor, no reason I'd want to drink that.
 
WhalezB4Rarez

I can't even quote your monster article but...

As I was reading that I was thinking that the one flagship I return to time and time again is Head High and then there it was...I started wondering why Kane would get so much play in a national article until I realized that Tara wrote it.
 

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