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So there's an Untappd-tangential Discord server (tangential as in, it's unofficial, I think run by the same folks that do the Untappd subreddit, so not officially associated with Untappd, but covers a ton of Untappd-related things) and they have this "discord drinking project" where every month folks drink things related to a theme. They've added a "scoreboard" system and so this month is the first time I'm participating. The theme is chocolate.

I fully intend to place on top of this leaderboard by the end of the month, and am also using this opportunity to dig through the cellar and clear out **** that I shoulda drank ages ago. Gonna be drinking a lot of Chocolate Rains and Mocha Wednesdays. Also, I realized this morning that some of my older BA Black Buttes have chocolate in them so those'll get drank.

Anyway, it got me thinking: I haven't seen the newer BA Black Buttes in ages. As far as I know, Deschutes doesn't distribute to NYC, and I don't understand why not. That series was always one of my favorites.


(Link to media)
 
I always wonder about debit card holds on gas pump transactions too. Say I'm fortunate enough to have a checking account with a debit card, but my credit sucks and I don't have a credit card and I live week to week on minimum wage or close to it. Now, I need to put ten bucks in gas into my car to get to my job to keep getting said paychecks... that $125 hold on a debit transaction could be crippling. That's nearly half a week's pay at minimum wage. Even if that hold lasts for a couple business days, that requires the funds to be available at the time. If I bought groceries earlier in the day, and then don't have $125 in my checking account to cover the hold, and can't get $10 in gas without either a.)having to find an ATM and pay the $3 fee in the event I can't get to my bank (ouch) or b.)having cash from some other method. If that hold lasts over the weekend and now that 2 business days stretches into fri/sat/sun/mon and I can't use my debit card or hit the atm to buy more food because of some imaginary hold on my available money. Much less if the hold pushes me into overdraft and I have to pay a $50 over drafting fee on a transaction that I did not overdraft my ledger on. Which in turn is a full day's pay as a fee for a made up charge.

The system is ****** for people trying to scrape by. Technological advances are smothering people without access.

The consumer banking and credit industries are designed to take advantage of those most vulnerable.
 
So there's an Untappd-tangential Discord server (tangential as in, it's unofficial, I think run by the same folks that do the Untappd subreddit, so not officially associated with Untappd, but covers a ton of Untappd-related things) and they have this "discord drinking project" where every month folks drink things related to a theme. They've added a "scoreboard" system and so this month is the first time I'm participating. The theme is chocolate.

I fully intend to place on top of this leaderboard by the end of the month, and am also using this opportunity to dig through the cellar and clear out **** that I shoulda drank ages ago. Gonna be drinking a lot of Chocolate Rains and Mocha Wednesdays. Also, I realized this morning that some of my older BA Black Buttes have chocolate in them so those'll get drank.

Anyway, it got me thinking: I haven't seen the newer BA Black Buttes in ages. As far as I know, Deschutes doesn't distribute to NYC, and I don't understand why not. That series was always one of my favorites.


(Link to media)


The Untappd ratings and Discord scoreboards are designed to take advantage of those most insufferable.
 
So there's an Untappd-tangential Discord server (tangential as in, it's unofficial, I think run by the same folks that do the Untappd subreddit, so not officially associated with Untappd, but covers a ton of Untappd-related things) and they have this "discord drinking project" where every month folks drink things related to a theme. They've added a "scoreboard" system and so this month is the first time I'm participating. The theme is chocolate.

I fully intend to place on top of this leaderboard by the end of the month, and am also using this opportunity to dig through the cellar and clear out **** that I shoulda drank ages ago. Gonna be drinking a lot of Chocolate Rains and Mocha Wednesdays. Also, I realized this morning that some of my older BA Black Buttes have chocolate in them so those'll get drank.

Anyway, it got me thinking: I haven't seen the newer BA Black Buttes in ages. As far as I know, Deschutes doesn't distribute to NYC, and I don't understand why not. That series was always one of my favorites.


(Link to media)

What month is "fried chicken"?
 
Since brut IPAs are a thing now- anyone have any insight on whether they won’t produce the hangovers that regular beer does?

Ya know- cause less residual sugars ‍♂️
 
I decided to take a chance on Sierra Nevada's Brut IPA and it is, to not much surprise:

1. Solid and drinkable.
2. Unremarkable.
3. Not an improvement over most of their core lineup.

Like, this is a perfectly good beer for a $10 6-pack, and its best attribute is probably that it's fresh unlike most Sierra product on the shelves here. It's what I imagine the "style" should be like: a bone-dry, airy west coast IPA. I'd rather just drink a fresh Torpedo (good luck finding that here...) but at least it's not a mess like that pic Josh posted. More than anything it confirms my thought this is a pointless style variant albeit one that can still be totally fine.



The worst fads in craft beer in one glass.


This just looks like a glass of trub.
 
...and it seemed like Shaun and Jean were friends again :confused:

mdcGjM0.jpg
 
https://www.forbes.com/sites/taranu...er-brands-before-they-disappear/#67e3fa50587a

A New #FlagshipFebruary Campaign Aims To Save Core Beer Brands Before They Disappear

Deservedly or not, millennials get blamed for a lot of things, not least of all the slow demise of the flagship beer. Called everything from fickle to promiscuous, millennial craft beer drinkers stereotypically flit between the newest, hottest, rarest releases with no regard for the workhorse core brands that, to apply the most common cliché, “keep the lights on” for brewers who bank on their steady sales for sturdy ongoing revenue.

Beer writers like me do a lot of hand wringing over this, particularly as it pertains to the old classics–Sierra Nevada Pale Ale gets mentioned most often–that built the craft beer industry in the first place. Our laments are more than sentimental. The nation’s most pioneering and influential old craft breweries, all of which built their businesses on a flagship or two, are struggling mightily – and not so successfully -- to compete in a world where a decent number of upstarts don’t even craft a core beer.

“A lot of beer drinkers have developed a sort of ADD with respect to the beers they drink, so going for a glass of beer at the bar or pub becomes less a pleasant distraction and more a relentless search for what’s new and exciting. In this mad rush towards the unusual and unknown, we tend to forget the great, familiar and still-wonderful beers that guided us all along the path to the craft beer renaissance,” emails globally renowned beer journalist Stephen Beaumont, who’s authored 13 books on the subject.




https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F38919930%2F960x0.jpg%3Ffit%3Dscale

A box of Samuel Adams Boston Lager travels along the production line in the bottling house at the Shepherd Neame Plc brewery in Faversham, U.K., on Friday, April 22, 2016. Photographer: Chris Ratcliffe/Bloomberg© 2016 Bloomberg Finance LP

On Tuesday, Beaumont decided to officially do something about this important but admittedly first-world problem. He’s launching a campaign called #FlagshipFebruary, a month-long international celebration of flagship beers. So far, The Olympic Tavern in Rockford, Illinois, has committed to sell Sierra Nevada Pale Ale, Anchor Brewing Steam, Samuel Adams Boston Lager and New Belgium Brewing Fat Tire for $5 a pint all month long. In Seattle, the Beveridge Place Pub will showcase flagships on draught throughout February, Portland, Oregon’s Belmont Station will devote a tap or two to the cause, and Philadelphia’s Memphis Taproom has agreed to participate somehow. There’s already a pledge to spread the word in South Africa and social media conversations are taking place in New Zealand.


Beaumont says he’s not planning to set any standards for the events. He just wants to raise awareness and spending on these oldies but goodies, and maybe set a few millennials straight in the process.

Just because a beer is new or unusual doesn’t mean that it’s good , and in my non-professional time I’ve found myself retreating more and more to proven greats rather than the ballyhooed unknowns of the ‘special release’ world,” he writes. “Of course, as a beer writer focused on new releases, I have to take my share of the blame for the current state of affairs, so I guess this is part of my penance.”

Beaumont, who’s been pondering the idea for a while, got lovingly bullied by colleagues (including myself) into finally taking this on after he tweeted a comment in response to an article posted last week about another year of drastically declining sales of stalwarts like Anchor Steam. Despite a pressing deadline for his next book, Beaumont has enlisted beer historian Jay Brooks and Toronto media company Porter Hughes to develop a website that will list worldwide events and showcase a daily paean to flagships written by a cast of 28 noted beer writers.

The project has theoretical precedent. Lew Bryson, a beer and whiskey writer who used his now-defunct blog, The Session Beer Project, to help promote low-alcohol beers and launch a global Session Beer Day in 2012, succeeded in making “session beer” a household word. Bryson, a longtime friend of Beaumont’s, says he’s “all in” on #FlagshipFebruary.


Ocean, NJ -- Kane Brewing flagship beer Head High IPAKane Brewing

“I've got a case and a half of Sierra Nevada Pale Ale cold in my garage right now that I'm working on, what's left of a case of Great Lakes Ed Fitz Porter, and some Guinness Draught. I drink Allagash White, I drink Victory HopDevil, and I drink a LOT of Bells Two Hearted. I would hate to see those beers dry up and blow away,” he says, listing a few famous flagships. “I remember some beer snob bartender telling me ‘I don't think Sierra Nevada Pale has much to say anymore.’ Yeah, actually, it does. And one of the things it's saying is ‘Shut up and drink me.’"

Though much attention will likely be paid to those longstanding legends of craft brewing, Beaumont invites any brewery with at least one flagship to take part any way they want.

“I think that it’s a matter of intent rather than age,” he says.

That means an eight-year-old brewery like Kane Brewing in Ocean, New Jersey, can join in by featuring its flagships Head High IPA, Overhead DIPA and Sneakbox pale ale in its taproom if it so wishes. Whether Kane decides to or not, the philosophy is one that Vice President of Operations Glenn Lewis understands and appreciates.

“I think as a brewery starting out small and growing slowly and carefully, your flagship is your reliable source of production and sales volume week in and week out,” he says.

It’s exhausting to write enough recipes and keep up with a production schedule that has to adjust to an ever-changing bevy of beers, not to mention time-consuming to seek approval for each beer from the federal government. It’s expensive to design and order hundreds if not thousands of unique labels and laborious to convince wholesalers and retailers to take in an untested package every week or month.

That said, most breweries enjoy some degree of experimentation, and Kane makes a few limited beers that attract massive lines to the brewery on release days. #FlagshipFebruary will hopefully appeal to young peripatetic beer drinkers as much as the old guard because as Lewis explains, without a flagship, most breweries couldn’t afford to put out exciting experimental styles.

“Strong flagship sales open the door for experimentation – small batch beers that might have less commercial appeal but are important to us, or for barrel aging, where you’re spending a lot of money and time and taking up valuable square footage on beers that might not generate revenue for two years,” he says.

https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F47c34acc35b14a918e88b04190a256ea%2F960x0.jpg%3Ffit%3Dscale

In this photo taken Wednesday, May 23, 2012, a glass and bottle of Anchor Steam beer is shown at the Anchor Brewing Co. in San Francisco. (AP Photo/Eric Risberg)ASSOCIATED PRESS

Speaking of time, Bryson warns that it may take a while for #FlagshipFebruary to fully catch on. The session beer “thing,” as he calls it, took four years to gain enough momentum to reach a mass craft beer audience, and he suggests that brewers should take it over once “this freebie proof of concept run happens.”

But he feels strongly that it should happen before it’s too late.

“Save the great beers we have,” he says. “Don't let them be buried under a wriggling mass of mayfly beers that will be beautiful for a day...and then gone.”
 
To make it work they should make special February entries of these beers on Untappd :p

I was thinking the same thing. To do that someone would have to pony up the cash for the badge but then also set all of the requirements which would probably be too many beers to count. Unless you did just the classics. But then it's like free advertising for those breweries.
 
https://www.forbes.com/sites/taranu...er-brands-before-they-disappear/#67e3fa50587a

A New #FlagshipFebruary Campaign Aims To Save Core Beer Brands Before They Disappear

Deservedly or not, millennials get blamed for a lot of things, not least of all the slow demise of the flagship beer. Called everything from fickle to promiscuous, millennial craft beer drinkers stereotypically flit between the newest, hottest, rarest releases with no regard for the workhorse core brands that, to apply the most common cliché, “keep the lights on” for brewers who bank on their steady sales for sturdy ongoing revenue.

Beer writers like me do a lot of hand wringing over this, particularly as it pertains to the old classics–Sierra Nevada Pale Ale gets mentioned most often–that built the craft beer industry in the first place. Our laments are more than sentimental. The nation’s most pioneering and influential old craft breweries, all of which built their businesses on a flagship or two, are struggling mightily – and not so successfully -- to compete in a world where a decent number of upstarts don’t even craft a core beer.

“A lot of beer drinkers have developed a sort of ADD with respect to the beers they drink, so going for a glass of beer at the bar or pub becomes less a pleasant distraction and more a relentless search for what’s new and exciting. In this mad rush towards the unusual and unknown, we tend to forget the great, familiar and still-wonderful beers that guided us all along the path to the craft beer renaissance,” emails globally renowned beer journalist Stephen Beaumont, who’s authored 13 books on the subject.




https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F38919930%2F960x0.jpg%3Ffit%3Dscale

A box of Samuel Adams Boston Lager travels along the production line in the bottling house at the Shepherd Neame Plc brewery in Faversham, U.K., on Friday, April 22, 2016. Photographer: Chris Ratcliffe/Bloomberg© 2016 Bloomberg Finance LP

On Tuesday, Beaumont decided to officially do something about this important but admittedly first-world problem. He’s launching a campaign called #FlagshipFebruary, a month-long international celebration of flagship beers. So far, The Olympic Tavern in Rockford, Illinois, has committed to sell Sierra Nevada Pale Ale, Anchor Brewing Steam, Samuel Adams Boston Lager and New Belgium Brewing Fat Tire for $5 a pint all month long. In Seattle, the Beveridge Place Pub will showcase flagships on draught throughout February, Portland, Oregon’s Belmont Station will devote a tap or two to the cause, and Philadelphia’s Memphis Taproom has agreed to participate somehow. There’s already a pledge to spread the word in South Africa and social media conversations are taking place in New Zealand.


Beaumont says he’s not planning to set any standards for the events. He just wants to raise awareness and spending on these oldies but goodies, and maybe set a few millennials straight in the process.

Just because a beer is new or unusual doesn’t mean that it’s good , and in my non-professional time I’ve found myself retreating more and more to proven greats rather than the ballyhooed unknowns of the ‘special release’ world,” he writes. “Of course, as a beer writer focused on new releases, I have to take my share of the blame for the current state of affairs, so I guess this is part of my penance.”

Beaumont, who’s been pondering the idea for a while, got lovingly bullied by colleagues (including myself) into finally taking this on after he tweeted a comment in response to an article posted last week about another year of drastically declining sales of stalwarts like Anchor Steam. Despite a pressing deadline for his next book, Beaumont has enlisted beer historian Jay Brooks and Toronto media company Porter Hughes to develop a website that will list worldwide events and showcase a daily paean to flagships written by a cast of 28 noted beer writers.

The project has theoretical precedent. Lew Bryson, a beer and whiskey writer who used his now-defunct blog, The Session Beer Project, to help promote low-alcohol beers and launch a global Session Beer Day in 2012, succeeded in making “session beer” a household word. Bryson, a longtime friend of Beaumont’s, says he’s “all in” on #FlagshipFebruary.


Ocean, NJ -- Kane Brewing flagship beer Head High IPAKane Brewing

“I've got a case and a half of Sierra Nevada Pale Ale cold in my garage right now that I'm working on, what's left of a case of Great Lakes Ed Fitz Porter, and some Guinness Draught. I drink Allagash White, I drink Victory HopDevil, and I drink a LOT of Bells Two Hearted. I would hate to see those beers dry up and blow away,” he says, listing a few famous flagships. “I remember some beer snob bartender telling me ‘I don't think Sierra Nevada Pale has much to say anymore.’ Yeah, actually, it does. And one of the things it's saying is ‘Shut up and drink me.’"

Though much attention will likely be paid to those longstanding legends of craft brewing, Beaumont invites any brewery with at least one flagship to take part any way they want.

“I think that it’s a matter of intent rather than age,” he says.

That means an eight-year-old brewery like Kane Brewing in Ocean, New Jersey, can join in by featuring its flagships Head High IPA, Overhead DIPA and Sneakbox pale ale in its taproom if it so wishes. Whether Kane decides to or not, the philosophy is one that Vice President of Operations Glenn Lewis understands and appreciates.

“I think as a brewery starting out small and growing slowly and carefully, your flagship is your reliable source of production and sales volume week in and week out,” he says.

It’s exhausting to write enough recipes and keep up with a production schedule that has to adjust to an ever-changing bevy of beers, not to mention time-consuming to seek approval for each beer from the federal government. It’s expensive to design and order hundreds if not thousands of unique labels and laborious to convince wholesalers and retailers to take in an untested package every week or month.

That said, most breweries enjoy some degree of experimentation, and Kane makes a few limited beers that attract massive lines to the brewery on release days. #FlagshipFebruary will hopefully appeal to young peripatetic beer drinkers as much as the old guard because as Lewis explains, without a flagship, most breweries couldn’t afford to put out exciting experimental styles.

“Strong flagship sales open the door for experimentation – small batch beers that might have less commercial appeal but are important to us, or for barrel aging, where you’re spending a lot of money and time and taking up valuable square footage on beers that might not generate revenue for two years,” he says.

https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F47c34acc35b14a918e88b04190a256ea%2F960x0.jpg%3Ffit%3Dscale

In this photo taken Wednesday, May 23, 2012, a glass and bottle of Anchor Steam beer is shown at the Anchor Brewing Co. in San Francisco. (AP Photo/Eric Risberg)ASSOCIATED PRESS

Speaking of time, Bryson warns that it may take a while for #FlagshipFebruary to fully catch on. The session beer “thing,” as he calls it, took four years to gain enough momentum to reach a mass craft beer audience, and he suggests that brewers should take it over once “this freebie proof of concept run happens.”

But he feels strongly that it should happen before it’s too late.

“Save the great beers we have,” he says. “Don't let them be buried under a wriggling mass of mayfly beers that will be beautiful for a day...and then gone.”
Synopsis:

old.jpg
 
God, this meme gets more relatable by the day.
The linked article that supposedly shows the "slow demise of flagship beer" actually says nothing along the lines of millenials choosing trendy beer over flagship beer. It actually states that a lot of millennial are turning away from beer in general, and potential alcohol in general as well.

Fingers wag at millennials. Millennials drink more wine. Millennials trade beer for pot. Millennials fail to embrace craft beer like their older counterparts. Millennials don’t drink that much at all.

One conclusion we can draw is that millennials tend to monitor health and wellness pretty conscientiously. This is the community that brought us Dry January and Skinnygirl vodka sodas. It’s logical that these wellness-minded drinkers would embrace the fact that wine’s higher ABV punches a quicker and less caloric buzz than most beers.

Aside from Michelob Ultra, whose popularity has returned with a shocking vengeance, most beer marketing focuses more on ingredients and flavor than fitness. Hence, conventional and craft beers lose market share to wine and spirits, while light macro beer attracts those who fear highly caloric and alcoholic IPAs and Belgians.

I'm all for singing the praises of SNPA and Anchor Steam, but this article is kind of dumb.
 
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