Stories like this CCB-ABInbev rumor are always good for showing what beer bros have absolutely no business sense, or perspective on beer from outside of the beer geek/trader prism. Seeing all kinds of comments elsewhere about how CCB should be worth the same or more than Ballast Point because of **** like El Cat, Hunahpu Day, limited releases that sell out quickly, how their beer is sought after on the trade market, etc. Minor points such as production capacity, distribution range, and real estate holdings are apparently unimportant, what matters is if people will line up for your latest barrel-aged bottle.