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Monkish with the epic level trolling on their new merch.
 
I know that most of you are older than I am, so I feel silly saying this, but the current state of craft beer makes me laugh; especially the social media / forums side of it.

A friend sent me a link to a forum thread where people were debating about what kind of milkshake would best replicate a milkshake IPA. Somebody had a well-liked revelation that lactose sugar must be included in such a milkshake recipe. The mob reaction to it had me thinking about that Monty Python scene...

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The BA once again changes the entire definition of what it means to be a "craft brewer" to keep Boston Beer from being a "macro brewer"....

https://www.brewbound.com/news/brew...es-to-revise-craft-brewer-definition-form-pac

More immediately, however, the updated definition enables the BA to continue calling Boston Beer Company a “craft brewer,” and thus, count nearly 8 percent of total BA-defined craft beer volumes in its annual industry report.

Boston Beer — which produces the Samuel Adams, Angry Orchard, Twisted Tea, and Truly Spiked & Sparkling product lines — was at risk of falling outside of the BA’s craft brewer definition at the conclusion of this year, as sales of its “traditional” beer offerings have declined and as production of its hard seltzer, cider, and alcoholic tea products have increased.

For his part, Pease said he wasn’t sure if more than 50 percent of Boston Beer’s volumes would have come from non-beer products, because the company is publicly traded and does not disclose the specific production figures for each of its brands.

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I love the response from Adam DeBower of Austin Beerworks....

Adam DeBower, co-founder of Texas’ Austin Beerworks, tweeted that the revised definition “doesn’t reflect the [BA’s] membership.”

“I am a brewer, not a spiked seltzer or flavored malt beverage maker,” he wrote. “Ask a shift brewer if he or she got into this industry to make that crap and see what they say.”
 
I don’t care what the association calls them. They are a macrobrewery. To fail to call them one is to fail to see the wolf in sheep’s clothing. They ceased to look, taste and behave as a craft brewery more than a decade ago.
The bottom line is that they don't want that 8% of sales going over to the macro side of the pie chart.

Twisted Tea be damned.
 
The BA once again changes the entire definition of what it means to be a "craft brewer" to keep Boston Beer from being a "macro brewer"....

https://www.brewbound.com/news/brew...es-to-revise-craft-brewer-definition-form-pac



giphy.gif


I love the response from Adam DeBower of Austin Beerworks....

Adam DeBower, co-founder of Texas’ Austin Beerworks, tweeted that the revised definition “doesn’t reflect the [BA’s] membership.”

“I am a brewer, not a spiked seltzer or flavored malt beverage maker,” he wrote. “Ask a shift brewer if he or she got into this industry to make that crap and see what they say.”

I don't know what Austin Beerworks makes so I am not aiming this at them but it seems to me that plenty of smaller breweries with their Pastry Stouts and Breakfast Cereal IPAs are making malternatives as it is.

Maybe Boston Beer should call it "Black Tea IPA" and it would be acceptable.
 
Atrial Rubicite & Spon would like to have a conversation with you... outside.
******* Foudreweizen is all I gotta say, man.

What if I told you Jester King used Live Oak Hefeweizen wort and yeast and put it inside one of their foudres to age?

Literal top 5 favorite beer for me. Just came out again too.
 
******* Foudreweizen is all I gotta say, man.

What if I told you Jester King used Live Oak Hefeweizen wort and yeast and put it inside one of their foudres to age?

Literal top 5 favorite beer for me. Just came out again too.
Always wanted to try that one, sounds so awesome. I love almost every Jester King I've tried.
 

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