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What's next? Watermelon Malt Liquor?
MILWAUKEE -- Miller Brewing Company said it would introduce a beer flavored with lime and salt in Latino areas, including San Diego, next month.
Miller Chill, modeled after a popular style of Mexican beer called a chelada, will be test-marketed throughout Florida, Texas, Arizona and New Mexico, as well as in San Diego.
A spokesman for the Milwaukee-based brewer said the company hopes to eventually expand the line nationwide. He said the low-calorie beer will compete with such mainstream light beers as the top-selling Bud Light and its competitor Coors Light.
Chill will be priced slightly higher than Miller Lite to compete with premium beers such as Anheuser-Busch's Budweiser.
Miller Chill's lime-green bottles feature green and silver modular designs reminiscent of Aztec art, with the word Chill in bold black letters across the front and "Chelada style" below.
MILWAUKEE -- Miller Brewing Company said it would introduce a beer flavored with lime and salt in Latino areas, including San Diego, next month.
Miller Chill, modeled after a popular style of Mexican beer called a chelada, will be test-marketed throughout Florida, Texas, Arizona and New Mexico, as well as in San Diego.
A spokesman for the Milwaukee-based brewer said the company hopes to eventually expand the line nationwide. He said the low-calorie beer will compete with such mainstream light beers as the top-selling Bud Light and its competitor Coors Light.
Chill will be priced slightly higher than Miller Lite to compete with premium beers such as Anheuser-Busch's Budweiser.
Miller Chill's lime-green bottles feature green and silver modular designs reminiscent of Aztec art, with the word Chill in bold black letters across the front and "Chelada style" below.