$20 for a 6 pack in Australia would be dirt cheap, I forked out $35 this weekend to try a sixer of Stone IPA. They wanted $45 for a growler of ruination. You lucky bastards.
Guys, this would be a great time for another supply/demand economics debate. I love those!![]()
So after giving up on trying to score Hopslam this year, I accidentally stumbled upon it today. I had to do a double take as the retailer wanted $45 for a 12-pack or $86 for a case. Good lord!
I just did some Googling, and Heady doesn't even retail for that much per case. I love craft beer, but I can't bring myself to drop that kind of cash on something that doesn't have world-class status.
On a side note, if you are really jonesing for Hopslam, I now know where to get some
Rant over.
Disclaimer. Pet peeve. This is not price gouging. It's just opportunistic pricing in a free market. Gouging is more applicable to goods that are necessities for which there is no alternatives/competition due to emergency supply problems. An example would be $10 a gallon gas during a hurricane because you're the only station that has power to run the pumps.
You don't need beer. Even if you did you don't need IPA. Even if you did, there are 1000 other versions to choose from.
Everything is based on supply and demand. As long as people are willing to pay the crazy prices, those price will continue to be crazy.
In a free market, yes. However american markets are heavily managed, centrally planned, and regulated resting closer to closed markets than free on a sliding scale. When it comes to beer, pricing in our market is based off of regulatory costs as much as anything.
Heady isn't anything too special either. Limited distribution doesn't make a beer top notch. I can't believe what some people want in trade for Heady. I thought it was underwhelming, and the epitome of "over hyped".
Would I like to have it again? Sure. Would I pay through the nose? No. No way.