Where do you get the $54 from? Don't forget to add $8 for shipping!
I just ordered one. 2 kits + BMB + Shipping = $51.01. I added a couple of other items since shipping was covered and spent $61.
Decline the yeast and priming sugar options and the Brown ale (1.044) ends up at $21.51 per kit.
These are the first kits I've ever bought (200+ brews). I suspect I'll make a couple of tweaks. The cost is a lot higher for 5 gallons than my usual beers for higher gravity brews, but with the free Bubbler, it seemed worth trying. I've been looking at the Bubbler for a while, so this seemed like the right opportunity.
Now just need to figure out how to explain to my wife why I need another fermenter.