The cryo vs lupomax branding is a bit confusing, as cryo (property of YCH) mainly refers to the technique that is used to make this product. Morevover, brewers that can select can have a specific lot cryo pelletized. I also think that the cryo process of YCH is patented.
So with cryo pellet of a certain hop variety you could still get quite different characteristics depending on the lot you chose. We as homebrewers get maybe more a cryo pellet that is a result of a blend of different lots.
Lupomax on the other hand seems to be a combination of the technique of removing plant material (not really clear how) and the fact that they guarantee year to year consistency, so they need to be blending different lots to achieve this. I wonder if lupomax is then the same for every brewer in the world, or if big brewers still have the possibility to select a lot which are then "lupomax pelletized"
So I think for us homebrewers it might not make such a big difference apart from the different dosing needed (50% vs 70%), but for professional brewers these are quite different products if they can't select for Lupomax, as it takes away a big part of how they can distinguish themselves from other brewers in terms of hoppy beers, namely by hop selection.
One of the Hop and Brew School podcasts explains quite well the whole cryo process and the fact that brewers can select their lots for cryo.
The Lupomax information is for now mainly branding and they do not give a lot of details about their processes.
Edit: It's also quite a different philosphy behind it if you thin of it. Cryo still seems to embrace the fact that hops are an agricultural product and that it can vary from year to year and lot to lot. Lupomax is more the industrial mindset of always wanting to deliver consistent results. So to me it seems they are aiming for quite different markets.