I almost always let the temp rise after fermentation is complete. BigEd is right that it isn't always necessary, and it certainly isn't mandatory, but it has a couple of benefits. First, it guarantees that fermentation is actually complete. If your yeast has stalled (and you just don't know it) this will solve the problem before you find out at a much less ideal moment later (after bottling, for example). Second, if your beer has diacetyl, this slight raise in temp will qualify as a D-rest, and will eliminate it. Diacetyl can only be eliminated while the beer is still on the yeast cake, and, if it's still present after primary, this temperature bump is the solution.
If you've allowed an appropriate amount of time for primary fermentation to take place, have fermented at or near the yeast's recommended temperature range, and have healthy yeast, you likely won't have either of these problems anyway, and the slight temperature increase is unnecessary. However, since it's so very easy to do, and solves two really irritating problems while they're still reversible, I view it as a simple and effective safety net.