This may sound redundant, but technically we are rebuilding. New coach, new offensive and defensive coordinators and most importantly, a whole new offensive scheme.
I've heard the whole "just sell it, Ford's" before, but I gotta say that they seem to be trying to field a winning team. Matt Millen was supposed to be a football genius and who knew that Charles Rogers, Mike Williams and Joey Harrington would be busts (personally I think Harrington had the talent, he just didn't have support from his fellow players and coach). Each draft that came and went, the talking heads alluded to the success of the Lions' draft--noone would have guessed those drafted would bust.
I think that once this offense starts clicking that we will start winning games, we've already shown improvement: 0 touchdowns in game 1, 1 touchdown in game 2 and 3 touchdowns in game 3
Look out Minnesota, I'm feeling optimistic (they probably aren't expecting much anyway).