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Jim Koch is not happy

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All I can say is I met Jim at GABF, he was very friendly and generous with his time, especially for a billionaire who doesn't have to give a rat's a$$ for the consumer of his product. He could easily sail off on his yacht, on a sea of money, and never worry again. In some sense, his temper tantrum shows his passion, if misplaced and misdirected.

I think BBC is in an interesting place- they sell $3/4BB of Boston Lager, Rebel IPA, and their other mainstream beers (I actually drink Rebel IPA commonly, as it is often the only crafty selection in many places- it's drinkable, for sure). OTOH, they make Utopias, and some rather obscure, really great beers. They are trying to be all things to all people- you can't mass produce popular beers and produce the latest hipster fads, too- they're incompatible. So for a former BG consultant, Jim is being a little ridiculous. He has chosen the mass product path, been very successful at it. Therefore, he chose to forego the small market trendy path, which is what a hipster beer bar caters to.

He should just buy a 2nd company to be a hipster brewer- he could certainly afford to buy anyone he wants to, a sure strategy to live in both worlds.
 
I've seen discussions about pubs in the super saturated markets, like Portland, where pubs won't even tap beers from breweries that sell more than 500 barrels a year. This certainly supports the idea that people want new, rare, special stuff.

Samuel Adams Double Bock - 2014 GABF German-Style Doppelbock or Eisbock - Gold Medal
Samuel Adams Tetravis - 2014 GABF Belgian-Style Abbey Ale - Gold Medal

The problem here is that this stuff is likely bomber bottle releases. The only SA you see on tap is whatever seasonal the reps are pushing and Boston lager. I'd order a doppelbock in a heartbeat and I'd like to try the abbey.
 
Here's my take on this, in agreement with a few others:

-Jim Koch is a legend and I wouldn't be a brewer today without his hard work
-Most media is biased and we're only getting one side of the story at best
-Many, many times I've been in beer hell (BMC crapola) and a Sammy was my saving grace too
-His bottles kick a** when it comes to re-using for bottling homebrew
-Sometimes, on a very rare occasion, it's nice to pay homage to the Godfather and drink a Sam Adams

Thank you Jim Koch. Your amber lager warms the soul.
 
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