All I can say is I met Jim at GABF, he was very friendly and generous with his time, especially for a billionaire who doesn't have to give a rat's a$$ for the consumer of his product. He could easily sail off on his yacht, on a sea of money, and never worry again. In some sense, his temper tantrum shows his passion, if misplaced and misdirected.
I think BBC is in an interesting place- they sell $3/4BB of Boston Lager, Rebel IPA, and their other mainstream beers (I actually drink Rebel IPA commonly, as it is often the only crafty selection in many places- it's drinkable, for sure). OTOH, they make Utopias, and some rather obscure, really great beers. They are trying to be all things to all people- you can't mass produce popular beers and produce the latest hipster fads, too- they're incompatible. So for a former BG consultant, Jim is being a little ridiculous. He has chosen the mass product path, been very successful at it. Therefore, he chose to forego the small market trendy path, which is what a hipster beer bar caters to.
He should just buy a 2nd company to be a hipster brewer- he could certainly afford to buy anyone he wants to, a sure strategy to live in both worlds.