WileECoyote
Well-Known Member
1. Why did you take 1.5 months to notify ANY customers? I don't care what the circumstances are with your investigation, there is no excuse for 1.5 months delay for such an announcement. Honestly, that kind of delay for something that occurred way back in June should be downright illegal. I understand you need to consult with professionals on this matter, but you have a duty to notify customers in a timely manner. You put their CC's and accounts at risk with that move. Until you provide some sort of insight into WHEN you contacted CC companies, and what their actions were in response, I'm going to assume that doing such a thing had little to no effect, as customers continued to post that their CC's were stolen for quite a long time after the reported incident date (seen here).
2. Despite your efforts to mitigate the situation, your response didn't quite hit the mark. A $25 gift card? You SHOULD be offering fraud protection service (credit monitoring) to each and every one of these customers. That's the standard for compromised cards nowadays, at least from the past 2 experiences I've had. Somehow a $25 GC doesn't seem to instill any lost confidence from what happened.
Additionally, simply telling customers basically "trust us we fixed it" in no way will solve your problems. The lack of transparency about what's transpired, combined with dodgy responses and downright denials over the past months, shows that you're still hiding something (namely that you REALLY messed up and didn't follow compliance regulations, held onto customers' CC #'s without permission, and more), and will only hurt you further.
+1 This ^
MidWorst strikes again.
Cheers