I am a Marketing God.

[p0svar]

There were many other brewers that survived prohibition. Pabst. Schlitz. etc. Miller wasn't even a major player in the industry until 1970, when Philip Morris bought them. In 1972 they purchased the brand naems of Meister Brau, reconstituted the a Meister Brau Lite formula and began test marketing "Miller Lite" in 1973. Going national with "Lite" in 1975 is what made Miller a big fish. Before the 70s, before Philip Morris, they were just another brewer. I think they were only number 8 or 6 before the 70s.

 

[Dude]

That's ridiculous. Miller and Bud are who they are because of marketing - they are the biggest names in US brewing. Specialty, Homebrew, Microbrew segments to this day still only consititute a small share of the US market for beer. The big three (A-B, Miller, MolsonCoors) make up a daunting 85% (give or take) of the US beer market.

My counter to your statement would be, "without marketing, beer is {insert Cheesefood's Homebrew here}." I've never heard of your beer? And you're an MBA marketing student - so where's your branding?

UH....okay.

Relax, man.

 

[sudsmonkey]

Easy, man ! The Bro. in question started this post before the Drunken Ramblings, etc. section was started. Who hasn't gotten a little tight and suffered from a little megalomania every now and then ? I agree with you about marketing. Think of a beer jingle. Chances are, it's from one of the really big guys. Here comes the king , here comes the big number one.... Remember that one ? Thanks for the part about Miller Brewing Co. I had never heard that. As far as Cheesefood is concerned, I think he was coming off a big school assignment and feeling good about it. Let him roll.

 

[david_42]

Great marketing is not crappy beer dominating the field. Great marketing is getting people to pay $3 US for a pint bottle of WATER!

 

[sudsmonkey]

You DO have a point there! It's pretty sad when we're willing to pay more for water than we are for gasoline.

 

[Orfy]

That would mak our water over $10 a gallon!

 

[sudsmonkey]

Good God, man ! Is your gas that high ? We're paying $2.90 something as of today for reg. unleaded. Diesel is right around that. It costs me right at $80 to fill up my bucket truck. Thank God the company is paying for it !

 

[El Pistolero]

Good God, man ! Is your gas that high ? We're paying $2.90 something as of today for reg. unleaded. Diesel is right around that. It costs me right at $80 to fill up my bucket truck. Thank God the company is paying for it !

Dang, I'm getting ripped off! I paid 3.20 for diesel yesterday...cost me $138 bucks to fill up...my first car cost me half that.

 

[Orfy]

It's getting that way.

close on $1.70 a liter.

 

[sudsmonkey]

Careful, P. You're dating yourself. Was the car new, and did it have a rumble seat ? A crank on the front ? Wooden-spoked rims? It wasn't a Pacer, was it ?

 

[Rhoobarb]

It's getting that way.

close on $1.70 a liter.

So that would be - assuming my math is correct - approx. us$6.45 per gallon? I knew gas was more expensive in Europe, but wow, that's a lot of clams!

 

[El Pistolero]

It was new to me. '55 Ford only 13 years old when I got it.

 

[Truble]

Speaking of Irish/Mexican bars, anyone ever been to that place in Boston. I think it's called Pepe O'Malley's or somethng of that sort. One hell of a good time.

Jose MacIntyres, and yes- it is a great place...