To be fair, I can't really make judgments about situations like this one. However, I would be positively shocked if this weren't a case of hyping (intentional or not, and by this guy or not). 60-bottle releases are just going to have that happen to them, but the sample size will be far too small for anyone to be able to really prove it (unless it's hilariously egregious, of course).
Anyway, 60 bottles? What the **** is that? Did they have one of those 10-gallon barrels? Did they say "aw **** it, let's keg 80% of this and watch the plebs dance for the 60 bottles we'll make"? That's a really bizarre number of bottles to release. If you only have 1 barrel, either bottle it all or don't bottle any. I don't get going for a medium there, except to build hype.