A friend of mine just brought over a six pack of Guinness' new Black Lager. It was an ok beer, not really one that I would buy but the big issue I have is what it says on the label. Right on the front in big bold letters it says: Cold Brewed With Roasted Barley. Now I know that most of the US is uneducated in the brewing process or even what beer is made out of, that's obvious by the way BMC is advertised, but I would think that Guinness of all companies wouldn't join the "American's are idiots and will drink anything" bandwagon. First of all, what the hell is "Cold Brewed" supposed to mean anyway? Cold Fermented? If so then how is that different than any other lager in the world? And "With Roasted Barley"? Really? What do they make the rest of their beer out of? Raw Barley? Boiled Barley? Roasted Coffee? I mean, saying your dark beer is made with roasted barley is like saying Jiff is made with peanuts. Am I wrong? It just makes me crazy when a company assumes that the general public is made up of complete idiots. Oh wait, I guess they are, but Guinness is not consumed by the general public so why assume that Guinness drinkers are idiots?
What do YOU think?
Qeelin
What do YOU think?
Qeelin