FIB War Room

[LSMroz]

Somebody get rev a nail gun because they are putting all these $10+ IPA bombers in vacants.

Take my money please. And those can designs are fire.

My thoughts exactly. I really have no reason to buy anything other than Rev cans year round.

 

[middlebrow]

at clybourn having 'have s'more'....not sure, artificial?

 

[Lansman]

at clybourn having 'have s'more'....not sure, artificial?

"Brown sugar marshmallow syrup"

Hmmmm...what could possibly go wrong?

 

[middlebrow]

"Brown sugar marshmallow syrup"

Hmmmm...what could possibly go wrong?

Oh ****, didn't even read the small print. Hahahahaha. For those interested in fighting crowds, they think they're gonna tap candy cane chutulu later

EDIT - it warms nicer and a lil less artificial.

 

[tinypyramids1]

Fist City confirmed year-round in 2016 is the major takeaway from that chart.

it was already year round, but i'm glad to see it return. it's practically my default beer purchase now; it's so easy to find ultra fresh i now use it as a barometer to help find the stores that turn and care about product. i'm not saying it turns into a bad beer after a month and change, but if i see fist city older than 45 days in a store it's typically not a good sign for the rest of the store because it turns over that quick.

 

[Scalzo]

Candy Cane Cthulhu sounds gross

Stouts + any form of mint, can go die in a fire for all I am concerned

 

[Gonzoillini1]

Candy Cane Cthulhu sounds gross

Stouts + any form of mint, can go die in a fire for all I am concerned

Was actually pretty tasty a couple (?) Of years ago when I has it at Clybourn, and I generally share your sentiment regarding mint in stouts (or any beer for that matter).

 

[Ferowcious]

Drinking a Candy Cane Cthulhu at Clybourn. Somebody down the bar bought 6 Cherry Runs. They sat down at the bar shortly after and proceeded to order a glass, before remarking "hmm thats ok."

This is the Chicago beer scene. Spending $240 on a beer you've never tried.

 

[Dunt1]

Cafe Deth...canned Heros...year round Fist City. Rev wins Chicago again.

 

[mishuggah]

Cafe Deth...canned Heros...year round Fist City. Rev wins Chicago again.

Cafe Deth was the best stout I had this year, hands down.

 

[beeraficionado]

Breckenridge Brewery turned heel today

 

[SAISON FUCK]

Breckenridge Brewery turned heel today

I think I may have had that Imperial Porter? from them in the last year, but otherwise haven't had a beer from them in YEARS.

 

[Ferowcious]

InBev this morning be like

 

[middlebrow]

I imagine the first meeting's with in-bev start out with the line "you know who i am...and you know... why i'm here"

 

[JulianB1]

I love this GIF theme.

 

[Thorpe]

Cafe Deth...canned Heros...year round Fist City. Rev wins Chicago again.

And don't forget about another Chicago canned pilsner

I had it on tap a month or two ago and thought it was pretty good, anxious to see what it'll be like in cans.

 

[BobCobb1]

Cafe Deth was the best stout I had this year, hands down.

Cafe Deth has leapfrogged BCBCS for me. I thought BCBCS was one of the best beers I ever had 4 years ago, and still enjoy it quite a bit, but CD just nailed it. Not sure how much BCBCS has changed since then (did they always do the cold brew cocktail thing middlebrow mentioned? Does Rev?) or just other beers like CD catching up to it over the years.

 

[middlebrow]

Cafe Deth has leapfrogged BCBCS for me. I thought BCBCS was one of the best beers I ever had 4 years ago, and still enjoy it quite a bit, but CD just nailed it. Not sure how much BCBCS has changed since then (did they always do the cold brew cocktail thing middlebrow mentioned? Does Rev?) or just other beers like CD catching up to it over the years.

coffee BCS has always been cold brewed cocktail , thats why its better and not infected like all the ones with beans added or cold brew added and aged. judging by the former goose brewers at rev and the fact that cafe is outstanding, I'm gonna assume its a cold brew blend prior to keg/bottle. Cafe deth i think is just made with a stronger cold brew with a deeper roast character where as goose's have gotten weaker and softer coffee profiles since the original black cat espresso beans.

 

[sidetracked]

People on twitter are getting their panties in a bunch over Beer Temple's analysis of the cost to produce Rare. Seems like a fair analysis even though there aren't comparables. I don't really see what's misleading about saying $8.72 is about 75% of $11.69.

http://www.mashtunjournal.org/2015/12/what-its-worth-rare-bourbon-county-stout/

 

[lb304854]

People on twitter are getting their panties in a bunch over Beer Temple's analysis of the cost to produce Rare. Seems like a fair analysis even though there aren't comparables. I don't really see what's misleading about saying $8.72 is about 75% of $11.69.

http://www.mashtunjournal.org/2015/12/what-its-worth-rare-bourbon-county-stout/

Who thought the liquid in the bottle was close to $60 worth of product? Did anyone buy Rare under false pretenses?

Anyone who feels taken can contact me to recoup the cost. ProperDisposalJoke.

 

[Scalzo]

wait... did I ....what!

REV IS BOTTLING CAFE DETH???????

 

[ChicagoGuy]

People on twitter are getting their panties in a bunch over Beer Temple's analysis of the cost to produce Rare. Seems like a fair analysis even though there aren't comparables. I don't really see what's misleading about saying $8.72 is about 75% of $11.69.

http://www.mashtunjournal.org/2015/12/what-its-worth-rare-bourbon-county-stout/

The only thing missing is opportunity cost...they spent money on fancier barrels, and those barrels sat in their warehouse for two years. Instead, they could've spent that money on many more less-fancy barrels, could've bottled and sold the resulting beer after a year (or less), then done it all over again for the second year.

If you figure that they could've gotten double the normal bourbon barrels for the price of the 30-35yr Heaven Hill barrels, that means for every one bottle of Rare, they could have produced 4 bottles of regular. When you add the estimated $8 for the box but subtract $1.50 for the extra 3 bottles, you're looking at a $46.50 MSRP. The extra $13.50 was probably hype tax.

Edit: forgot to account for the extra bottles. OCD kicked in, had to edit.

 

[Hops McG]

People on twitter are getting their panties in a bunch over Beer Temple's analysis of the cost to produce Rare. Seems like a fair analysis even though there aren't comparables. I don't really see what's misleading about saying $8.72 is about 75% of $11.69.

http://www.mashtunjournal.org/2015/12/what-its-worth-rare-bourbon-county-stout/

Even if the numbers are accurate they left out marketing cost which including The Grit and Grain Doc, Rare day, promotional products, various industry parties, Displays , Giveaways including bikes and Glasses, ABV testing and Various R&D, lawyers to figure out state ABV laws also since they own many distributor in other states does shipping and transportation go on AB-INbevs bill too. If you are going to include things like Utilities and Rent and Warehouse why not add Budweiser super bowl ads to the mix as well.

 

[Lognar]

The only thing missing is opportunity cost...they spent money on fancier barrels, and those barrels sat in their warehouse for two years. Instead, they could've spent that money on many more less-fancy barrels, could've bottled and sold the resulting beer after a year (or less), then done it all over again for the second year.

If you figure that they could've gotten double the normal bourbon barrels for the price of the 30-35yr Heaven Hill barrels, that means for every one bottle of Rare, they could have produced 4 bottles of regular. When you add the estimated $8 for the box but subtract $1.50 for the extra 3 bottles, you're looking at a $46.50 MSRP. The extra $13.50 was probably hype tax.

Edit: forgot to account for the extra bottles. OCD kicked in, had to edit.

Article in Mash Tun specifically addressed Opportunity Cost saying:

A note about opportunity costs: As a public company, AB InBev has a responsibility to it its shareholders. Whether that is maximizing profits, maximizing shareholder value, setting up the company for future growth, or anything else, AB InBev needs to do what is in the best interested of their company. Even if brewing Rare is not the most profitable use of all of AB InBev's resources, they have made the decision that it is in the best interest of the company and therefore we have decided that opportunity costs should not come into play when evaluating Rare.

 

[Unbreakabolt]

In the most unsurprising news ever there are still cherry run bottles turding it up at clybourn.

Also, I love mashtun and the takedown on rare's pricing was awesome. Anything that we can do to end this nonsense pricing beer like a luxury commodity and bringing the pricing to the level of wines and spirits I'm all for it. This is exactly why bars think they can get away with charging $135 ***coughdusekscough*** for the right to by a bottle of rare with your meal or several dollars an ounce for old bourbon county bottles.

 

[Scalzo]

I was talking with someone on social media about the rare box and how unnecessary it was, how i could care less about having the opportunity to buy a ******* box for a beer.

...He told me to put myself in it.
hahahaha cause im a dick! get it?

 

[Alum]

That whole affair on twitter has been a fun follow today.

 

[Hopping Tiger]

Kiser v Ed Marz. I like both their work but we all know who the heel is.

 

[mishuggah]

Beer Bro Hunting all salty because they didn't include his magnum opus, "Grit & Grain", in the cost analysis.

 

[thewimperoo]

Beer Bro Hunting all salty because they didn't include his magnum opus, "Grit & Grain", in the cost analysis.

I think this one was my favorite of the day



BUT THINK ABOUT GOOSE'S REPUTATION!