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Josh Noel is a very entertaining Rare Day follow currently on the twitter.
This pic is totally worth the follow:
CTtSQO-UEAAwIFq.jpg:large
 
The expected price of 22 oz of ZD doesn't sound great to me. Likely between $6-8 when you can (could? maybe no longer) get a sixer for $10. RedCoffee called it; this one will be going after fanboy pocketbooks.

Surprisingly it is $3.25/bottle or $39/case according to their facebook.
 
I'm interested to see the reaction on Rare. I'm positive the bros are gonna say "ZOMG, best beer I've ever tasted" but I think a lot of people are going to be underwhelmed as I was. Don't get me wrong, it was good but it had a lot of dark fruit, vinous flavors to it which turned me off.

I wouldn't give up a great bottle for it at all. Tickers gotta tick though.
 
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Beer Temple ran a cost analysis and they just said they estimate that total costs were at $11.70 to make a bottle of Rare.
 

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