FIB War Room

[yeahnatenelson]

I'm just glad we're talking about lambic instead of food-beer.

So I shouldn't talk about these beauties getting delivered to me today?

 

[kodt]

So who will be at Zwanze tomorrow?

 

[vav1]

So who will be at Zwanze tomorrow?

I’m gunna try an sneak in.

 

[Dunt1]

Was hoping to stop by after 5 to grab some Shelton pours. Might bail if it sounds like it's a shitshow, so please feel free to give us crowd updates if you're there.

 

[BakeBisBife]

So I shouldn't talk about these beauties getting delivered to me today?

You’re killing me, Nate.

 

[yeahnatenelson]

Are there some non-critical thinkers mucking up Zwanze?

 

[kodt]

Zwanze is pretty chill right now. Still open tables, no real wait for pours. No butts touching any nuts (unless consented to).

 

[yeahnatenelson]

No butts touching any nuts (unless consented to).

I think the legal term is consensual nut-butting.

 

[kodt]

I think the legal term is consensual nut-butting.

Magic Lambic is about to tap and it is getting a bit more chit-lordy in here.

 

[kodt]

JEG, and Kiser sightings reported.

 

[kbergen28]

My main takeaway is considering the price of the actual pours, either Roper isn’t very good at math or he made a killing off of everyone who got the Zwanze package. Or both...

 

[vav1]

Are there some non-critical thinkers mucking up Zwanze?

My FB post had nothing to do with Zwanze fyi, just general world weariness.

I'm heading down soon, see ya'll shortly

 

[Tooch4321]

Kiser sightings reported.

This is why we can’t have nice things...

 

[thewimperoo]

Any other Zwanze Day reports? How was the actual Zwanze beer?

 

[beeraficionado]

I didn’t make it Zwanze but did go to the Beer Temple’s lambic sale. I arrived at 10:57 for the 11:00am opening and there were about 20 people in line. By the time I got to the line, the doors opened. I knew exactly what I wanted (A&G mag) so I just went straight to the register and was first to check out. Most people there seemed to be there for the mags, but that could have just been the early arrivers. Nice and smooth as you’d expect and loved the deal of $75 (or $60 for OG).

 

[thewimperoo]

WATTBA Binnys just tweeting out about 3F on the shelf


(Link to media)

 

[Hopping Tiger]

There is a metric crap ton of 3F 375 and 750s sitting on shelves right now.

Vav you are a ******* American hero.

 

[Ferowcious]

My main takeaway is considering the price of the actual pours, either Roper isn’t very good at math or he made a killing off of everyone who got the Zwanze package. Or both...

I skipped the event, but a friend that attended said the included shirt in the package was only provided in XL. My friend is a medium. When asked why they didn't bother with trying to provide shirts for more than one size, they were told "we provided shirts based on their experience selling shirts over our history." They also explained "a person can wear a shirt that is too big but cannot wear a shirt that's too small."

TL;DR: $50 for 2 pours and some ammo for the salvation army box

 

[user 306237]

Coffee Eugene is ******* delicious. Dan and Serena said there’s a ton of it at the brewery so I hope it sticks around for a while.

I am curious, beeraficionado , why are we seeing so much haze? I know that haze is in - but where does it end? NE and Hazy Heroes on top of Jumpy Juice and a hazy collaboration beer — and then Farm to Fist is now hazy. Jukebox Hero is going to get hazed - is that right? How does that even work with a black IPA?

I also don’t meant to ask about any confidential/proprietary details, either. I assume the sales back up some of these decisions. It just struck me as a bit much as I was sitting at the bar yesterday afternoon.

 

[danbanana]

Coffee Eugene is ******* delicious. Dan and Serena said there’s a ton of it at the brewery so I hope it sticks around for a while.

I am curious, beeraficionado , why are we seeing so much haze? I know that haze is in - but where does it end? NE and Hazy Heroes on top of Jumpy Juice and a hazy collaboration beer — and then Farm to Fist is now hazy. Jukebox Hero is going to get hazed - is that right? How does that even work with a black IPA?

I also don’t meant to ask about any confidential/proprietary details, either. I assume the sales back up some of these decisions. It just struck me as a bit much as I was sitting at the bar yesterday afternoon.

I snagged a case of Coffee Eugene on Thursday and was hoping to grab a sixer of Farm To Fist like I did last year and was surprised to see it wasn't packaged this year. The bartender (I don't know names of you industry folks) said they chose not to since they have NE Hero, Hazy Hero, and the collab with St. Errant on the shelf and they didn't want another hazy beer.

I mean, listen: make what sells. But I was disappointed that their fresh-hop beer was pushed back due to oversaturation (see what I did there?) of similar beers.

 

[beeraficionado]

Coffee Eugene is ******* delicious. Dan and Serena said there’s a ton of it at the brewery so I hope it sticks around for a while.

Awesome, I'm loving it as well. There's a ton by porter standards, but like I said, only about 100 cases made total for both locations.

I am curious, beeraficionado , why are we seeing so much haze? I know that haze is in - but where does it end? NE and Hazy Heroes on top of Jumpy Juice and a hazy collaboration beer — and then Farm to Fist is now hazy. Jukebox Hero is going to get hazed - is that right? How does that even work with a black IPA?

It's what the newer, highly active beer consumers are interested in and our team has had a lot of fun figuring out the science and creating versions that don't exhaust the palate.

Hazy-Hero is our new year-round brand to replace the rotating hero six-packs that became too much rotation for this climate. So we're hoping to build that one brand and have it be our one hazy on store shelves. You won't see any others any time soon, with the exception of:

• A hazy IPA getting including in the League of Heroes. It's a variety 12-pack of IPAs, focused on innovation so we felt it was logical these days to have at least one be a hazy. That currently is Northeast-Hero.

• We also wanted to get back to being able to make small batches and package them, like we used to be able to do with bombers. That required getting a labeler, which finally enabled us to say yes to some collaborations that we've been wanting to do with other local breweries. That's where the Hop Butcher and now St. Errant one came in.

was hoping to grab a sixer of Farm To Fist like I did last year and was surprised to see it wasn't packaged this year. The bartender (I don't know names of you industry folks) said they chose not to since they have NE Hero, Hazy Hero, and the collab with St. Errant on the shelf and they didn't want another hazy beer.

That may have been part of it, but Farm to Fist cans just did not sell well last year. Everyone loved the beer and we put a lot of work into the story and background to get the word out, but people mostly just enjoyed it on draft. Not sure if 16oz cans would have changed the perception or not. You're the first person to say anything thus far on it not being canned.

 

[danbanana]

You're the first person to say anything thus far on it not being canned.

I feel attacked for not having people share my opinion.

But I understand that I'm one of the outliers regarding beernerddom (that is, people who get excited about fresh-hop beers) in that I don't spend much time in taprooms and bars. Business is business. I just found the explanation for not canning that I got ("we have too much haze") interesting.

 

[user 306237]

Awesome, I'm loving it as well. There's a ton by porter standards, but like I said, only about 100 cases made total for both locations.

It's what the newer, highly active beer consumers are interested in and our team has had a lot of fun figuring out the science and creating versions that don't exhaust the palate.

Hazy-Hero is our new year-round brand to replace the rotating hero six-packs that became too much rotation for this climate. So we're hoping to build that one brand and have it be our one hazy on store shelves. You won't see any others any time soon, with the exception of:

• A hazy IPA getting including in the League of Heroes. It's a variety 12-pack of IPAs, focused on innovation so we felt it was logical these days to have at least one be a hazy. That currently is Northeast-Hero.

• We also wanted to get back to being able to make small batches and package them, like we used to be able to do with bombers. That required getting a labeler, which finally enabled us to say yes to some collaborations that we've been wanting to do with other local breweries. That's where the Hop Butcher and now St. Errant one came in.

That may have been part of it, but Farm to Fist cans just did not sell well last year. Everyone loved the beer and we put a lot of work into the story and background to get the word out, but people mostly just enjoyed it on draft. Not sure if 16oz cans would have changed the perception or not. You're the first person to say anything thus far on it not being canned.

Fair enough. I appreciate the background!

Also, as far as Red Skull:

 

[yeahnatenelson]

Hey vav, can you convince Shelton to rip off other importers' good ideas, like air shipping specialty casks (Timothy Taylor Landlord?) or tanking beer to be packaged fresh stateside (Taras Boulba??)?

 

[vav1]

Hey vav, can you convince Shelton to rip off other importers' good ideas, like air shipping specialty casks (Timothy Taylor Landlord?) or tanking beer to be packaged fresh stateside (Taras Boulba??)?

In order:

Maybe, No.

 

[ClCardinal84]

In order:

Maybe, No.

What about convincing Shelton to have The Festival (greatest beer festival alive) in Chicago?

 

[Dunt1]

What about convincing Shelton to have The Festival (greatest beer festival alive) in Chicago?

Or imagine being magically whisked away to....Buffalo!

Hi, I'm in Buffalo.

 

[lb304854]

Or imagine being magically whisked away to....Buffalo!

Hi, I'm in Buffalo.

Shelton Fest Rockford 2020

 

[vav1]

What about convincing Shelton to have The Festival (greatest beer festival alive) in Chicago?

You never know.

Or imagine being magically whisked away to....Buffalo!

Hi, I'm in Buffalo.

Let's raise'n'rope broncos!

Shelton Fest Rockford 2020

Ok but only if everything is sold by the growler

 

[Hopping Tiger]

You never know

such a yes