yeahnatenelson
Well-Known Member
And to your point, yeahnatenelson -- here in Chicago, it looks more like the regional/national brands would rather play the taproom game themselves (Ballast Point, Goose, whichever comes next) while simultaneously pushing volume through retailers, where most of their beer is going to be sold anyway. What benefit could they reap by partnering with a handful of beer bars to "kill," taprooms? Wouldn't that force the smaller guys to go harder into distribution, creating more competition for tap handles, shelf placement, etc.?
My comment is in light of HB 4897. It's not only mid-sized breweries like Tallgrass that view taprooms as an existential threat. Listening to Pat Berger you'd think he's gearing up for a take-no-prisoners street brawl against the breweries that yesterday had his tap lines and today want his lunch.
Regarding Tallgrass' demise, yes, this is the squeeze in effect: international (not regional) brands like ABI, Heineken and Constellation are boxing regional/national craft beer brands out of grocery chains and box stores while local brands are beating them out on-premise.
What I'm wondering is: now that bars are also feeling squeezed by the proliferation of taprooms will they find themselves strengthening ties with regional players against what is viewed as a common threat?