FIB War Room

[kawilliams81]

So...they're going to have two different beers called 312?

Yeah, but they are Totallyyy different! One is 312 Urban WHEAT Ale in a yellow can, and the other is 312 Urban PALE ale in a greenish-yellow can. So obviously two different beers

 

[willseph]

So...they're going to have two different beers called 312?

I think this one will be called "Three Twelve" which is going to prove disasterous when the bros in Wrigleyville order a 312.

 

[yeahnatenelson]

Good job, AB. You bought Goose Island mostly for one product and you make it impossible for anyone to easily order it.

 

[sherm10161]

So...they're going to have two different beers called 312?

312 Urban Wheat and 312 Urban Pale Ale clearly do not have the same name. Again, it smacks of Budwieser-esque marketing tactics.

 

[thewimperoo]

That new Goose logo is not good.

 

[Treebs]

Rev updated the Food and Beer pairings for the 4th Anniversary Party:

FOOD & BEER PAIRINGS:

1. Riot Pils with "Gilda," a simple Basque pintxo, a skewered appetizer usually on bread
2. Congressional Approval with S'mores: malt graham cracker, cherry ganache, peach marshmallow
3. Bottom Up Wit with Gazpacho consomme with orange-coriander chutney
4. Hugene with Red beans and bourbon-braised beef short ribs
5. A Little Crazy with Sriracha meatballs with apricot chutney
6. Time and Inclination IPA with Goat mole taco
7. 4th Year Beer with Cremni mushrooms and polenta
8. Willie Wee Heavy with Scottish smoked salmon
9. Mandarina Pale with Beer cheese soup garnished with hot buttered popcorn
10. Red Skull with Sriracha jerky
11. Straight Jacket with Bourbon cake, Straight Jacket stone fruit jam, coconut molasses streusel
12. TV Party and Bean Gene with "TV Dinner" (meatloaf and gravy, Rev signature garlic/cream cheese mashed potatoes, chewy coffee brownie)
13. Cross of Gold with Falafel

I will be consuming that Straight Jacket pairing like it's going out of style.

 

[thewimperoo]

Will be consuming many goat tacos

 

[jdhende]

Rev updated the Food and Beer pairings for the 4th Anniversary Party:

FOOD & BEER PAIRINGS:

1. Riot Pils with "Gilda," a simple Basque pintxo, a skewered appetizer usually on bread
2. Congressional Approval with S'mores: malt graham cracker, cherry ganache, peach marshmallow
3. Bottom Up Wit with Gazpacho consomme with orange-coriander chutney
4. Hugene with Red beans and bourbon-braised beef short ribs
5. A Little Crazy with Sriracha meatballs with apricot chutney
6. Time and Inclination IPA with Goat mole taco
7. 4th Year Beer with Cremni mushrooms and polenta
8. Willie Wee Heavy with Scottish smoked salmon
9. Mandarina Pale with Beer cheese soup garnished with hot buttered popcorn
10. Red Skull with Sriracha jerky
11. Straight Jacket with Bourbon cake, Straight Jacket stone fruit jam, coconut molasses streusel
12. TV Party and Bean Gene with "TV Dinner" (meatloaf and gravy, Rev signature garlic/cream cheese mashed potatoes, chewy coffee brownie)
13. Cross of Gold with Falafel

I will be consuming that Straight Jacket pairing like it's going out of style.

 

[drgarage1]

That new Goose logo is not good.

Seriously. Smacks of design by committee.

 

[Dunt1]

Is there any interesting beers out right now or coming out soon that I should be looking for? I just keep buying Off Color and Lagunitas Sucks.

 

[jakeox]

Is there any interesting beers out right now or coming out soon that I should be looking for? I just keep buying Off Color and Lagunitas Sucks.

I'm pricing out my first Belgian order so ... no not really, as far as I'm concerned. Although I'm going to pick up a Solemn Oath Death By Viking tomorrow.

 

[1noa]

I'm pricing out my first Belgian order so ... no not really, as far as I'm concerned. Although I'm going to pick up a Solemn Oath Death By Viking tomorrow.

I'm thinking of putting in a Belgian order myself. Let it flow!

 

[jakeox]

I'm thinking of putting in a Belgian order myself. Let it flow!

Being new to this, should I be looking past etre gourmet and belgiuminabox? belgianshop.com has a hell of a selection but the prices are rough.

 

[Hops McG]

That new Goose logo is not good.

You would think with all the inbev money they would have creative marketing people. Maybe they need a little help.

so here are some new slogans

3-12, like coke 2 but better

Buy goose Island sours, because buying cheaper better beers from over seas in the first step towards communism....even though we are a Belgium company...

Just so you know we are the ones that make Bourbon County.

99.9 percent of our employees wear girl pants and have beards, so we must know what we are doing

312, made next to America's top beers like Bud lite and Bud.

312, not as bad as drinking Malört

 

[yeahnatenelson]

Day three or $6 pours of Darkness at SmallBar Logan Square. Am I the only guy ordering this ****?

 

[lb304854]

Day three or $6 pours of Darkness at SmallBar Logan Square. Am I the only guy ordering this ****?

Have you seen the weather?

Darkness lasted a full week at a bar in Blue Island.

 

[jakeox]

Day three or $6 pours of Darkness at SmallBar Logan Square. Am I the only guy ordering this ****?

I think it's been on at Reggie's for nearly two weeks now. I think we all FIBed all the Darkness we wanted on Darkness Day.

 

[Hops McG]

Day three or $6 pours of Darkness at SmallBar Logan Square. Am I the only guy ordering this ****?

Prairie bomb lasted 3 or 4 days there, I remember it being 9 or 10 bucks for a 12oz pour. Abraxas was there not that long ago too. Got to love that they don't post stuff, leaving more for the locals.

I think the fact that every Binnys in Chicago got a bunch of Darkness and anyone with sometime on their hands could have gotten more then their fill played a part with it staying on draft.

 

[RedCoffee]

I also don't like the new Goose logo. Whoever said "designed by a committee in a boardroom" had it right. Just a little less soul (and then a little less...).

OTOH they have a looong way to go before I start in on the "ohmygerdinbev!" stuff. I don't buy their stuff as much as I used to but that's more due to improved competition.

 

[dvelcich1]

This is the first major Bud-esque move I seen from GI: Take an established brand name and expand it. Definitely something that some uncreative marketing person thought up.

Bourbon County Brand Barleywine anyone?

And Green Line has been a part of their "Urban" series since its inception. I personally don't have a problem with this move besides the back pedaling when it comes to to focus of Green Line, which was to eliminate the waste of bottles, cans, and the extra energy it takes to package those items.

 

[sherm10161]

Bourbon County Brand Barleywine anyone?

Maybe, but

Bourbon County Brand Barleywine : Bourbon County Brand Stout :: King Henry : Bourbon County Rare

Had Goose Island thought of putting a a barleywine in a used BCBS barrel before Rare/KH, they very well could have called it BCBBW.

Now, it might have been at inBev's call to say, make more KH.

 

[yeahnatenelson]

Now, it might have been at inBev's call to say, make more KH.

I honestly doubt that. Did King Henry sell out any faster than Coffee BCBS? Or Bramble Rye? Or Vanilla?

 

[user 306237]

Via BeerPulse, more labels! Including a limited release session IPA. Color me excited!

(not really)

 

[sherm10161]

I honestly doubt that. Did King Henry sell out any faster than Coffee BCBS? Or Bramble Rye? Or Vanilla?

Sell out faster? Not sure. But, I would wager that BCBBW has fatter margins than any of the other ones you have listed. Assuming that storage costs are equal, I would expect ingredient costs to be higher on Coffee, Bramble, and Vanilla. They were all at about the same price point IIRC (I know Coffee and BCBBW were both $6ea this year here north of the cheese curtain).

 

[yeahnatenelson]

Sell out faster? Not sure. But, I would wager that BCBBW has fatter margins than any of the other ones you have listed. Assuming that storage costs are equal, I would expect ingredient costs to be higher on Coffee, Bramble, and Vanilla. They were all at about the same price point IIRC (I know Coffee and BCBBW were both $6ea this year here north of the cheese curtain).

Honestly, the volumes are so much smaller than 312/IPA/etc. that I doubt it's a big priority for AB. I'm sure the appreciate the (relatively) modest revenues from these higher margin products in their portfolio, and the great branding impact, but It's not like a thousand more cases of BCBBW versus BCBCS has any kind of serious effect on their bottom line.

Besides that, I'm sure they're getting a sweetheart deal on the coffee from Intelli, since it's such a great marketing device for them. That, and every other brewery -- Including Three Floyds -- is moving away from Intelligentsia for their coffee stouts.

 

[sherm10161]

Honestly, the volumes are so much smaller than 312/IPA/etc. that I doubt it's a big priority for AB. I'm sure the appreciate the (relatively) modest revenues from these higher margin products in their portfolio, and the great branding impact, but It's not like a thousand more cases of BCBBW versus BCBCS has any kind of serious effect on their bottom line.

Besides that, I'm sure they're getting a sweetheart deal on the coffee from Intelli, since it's such a great marketing device for them. That, and every other brewery -- Including Three Floyds -- is moving away from Intelligentsia for their coffee stouts.

Disagree, slightly. 312/IPA/etc are essentially Bud Products being brewed in Bud Facilities. I would think they would want Futon and Wood producing the most profitable beers (i.e. $30 a bottle Gillian) while maintaining brand image. X% of the production from Fulton and Wood needs to be some sort of Bourbon County brand, so why not make it BCBBW versus BCBVS given the margins.

I'm likely just talking out of my ass here though.

Who is FFF switching to for their coffee needs?

 

[yeahnatenelson]

Disagree, slightly. 312/IPA/etc are essentially Bud Products being brewed in Bud Facilities. I would think they would want Futon and Wood producing the most profitable beers (i.e. $30 a bottle Gillian) while maintaining brand image. X% of the production from Fulton and Wood needs to be some sort of Bourbon County brand, so why not make it BCBBW versus BCBVS given the margins.

My opinion: it's a beer geek fallacy that AB-Inbev bought Goose Island for BCBS/3 Sisters. Beers like 312 are what the macro breweries are really afraid of: approachable, easy-drinking craft beers that are a modest step up in price from light beers that are the core brands of AB/MillerCoors/etc.

Who is FFF switching to for their coffee needs?

I've heard that Dark Matter coffee will be in this year's Dark Lord. This info came from Chicago coffee industry folks, but not from any Intelligentsia or Dark Matter employees. The story circulating is that Intelli rubbed Nick Floyd the wrong way, something to do with serving Dark Lord at some event when Nick told them they couldn't.

 

[sherm10161]

My opinion: it's a beer geek fallacy that AB-Inbev bought Goose Island for BCBS/3 Sisters. Beers like 312 are what the macro breweries are really afraid of: approachable, easy-drinking craft beers that are a modest step up in price from light beers that are the core brands of AB/MillerCoors/etc.

Completely agree that they bought GI for the approachable craft beers. But they have to **** or get off the pot with the brewery at Fulton and Wood. At the moment, it would appear that they are shitting, so why not be as profitable as you can while doing it?

 

[stxSS07]

Stupid argument is stupid.

 

[lb304854]

Stupid argument is stupid.