So 11 days ago, we went to a Les Claypool concert/wine release. . . next morning stopped by Russian River ~10:45am on a Sunday. The line was already ~75 people deep. I channeled my inner hipster and said "**** that line, remember the good ol' days when we dropped in, no line, PTY on tap, growler fills etc. . . , hey I know this place in Auburn we can hit up on the way back up the mountain, hoppy stuff rivals RR, lets check it out instead."
Head in, no lines, Yojo and Vespers cans, plenty of space its not asses to elbows. I told my brother, "man, I hope this place doesn't get super popular, who knows, maybe years from now we'll be lamenting how we used to just drop in here and pick up awesome beers without having to stand in lines, ****** customer service ('durr, we had no idea ___ would have such demand" ********)."
And now about a week later, here is DDB pimpin' the ****.
This is why we can't have nice things.