How long is your liquid line? Is it cold? I think soda takes longer to absorb the carbonation. Even water is tough to do without it doing exactly what you described.
Rather than turning the pressure down (which will reduce the carbonation), try increasing the lines, which will effectively lower the pressure at the tap. Does that make sense?
For example, soda needs 30psi to carb the way we like it. TO serve at that pressure, we have 20 feet of beer line, so by the time it gets to the tap, it has slowed down and foams less - so it is keeping more carbonation in it.
Again, I think it takes a lot of time to get it to absorb. You can pressurize a 1 liter bottle with 30psi and it will fizz, but go flat immediately. Same bottle, carbed at 30psi overnight or for 2 days, and it holds the carb because it's absorbed CO2.
I don't exactly know the terminology or physics, but that's my experience.