Budweiser "Absolute Zero"

[Evan!]

Gimme One'dem COLDbers! Man, sheeit, it'll be snowin in jooo-ly!

 

[ohiobrewtus]

Just to irritate you (and maybe set a new record) - I'll bet it tastes like pee.

 

[homebrewer_99]

Just to irritate you (and maybe set a new record) - I'll bet it tastes like pee.

That's why it's served cold...so you don't confuse it with urine...

 

[Evan!]

iiiiiit's not reeeeeeal...

nice job on the 2nd-post Godwin's BMC Law, though...just might be a new record (though I don't know if it counts if you actually do it on purpose just to fulfill Godwin's BMC law)

 

[zoebisch01]

"ice Brewed What Does That Meeaeeannnn!??!?!?"

 

[Arneba28]

"It actually snows in the tropics when you open a bottle" lol

 

[Omegaman13]

I love Coors commercials. Fermented:cold, Filtered:cold, Stored:cold. YOU'RE A FREAKING LAGER, OF COURSE IT IS COLD! The whole "cold" angle they lean on is getting tiring.

 

[Evan!]

I love Coors commercials. Fermented:cold, Filtered:cold, Stored:cold. YOU'RE A FREAKING LAGER, OF COURSE IT IS COLD! The whole "cold" angle they lean on is getting tiring.

Nah, the best is "frost-brewed". So, somehow, you bring your wort to a rolling boil by getting it really cold? It's always good to know when a beer company is so good they're able to break the laws of physics.

 

[zoebisch01]

Nah, the best is "frost-brewed". So, somehow, you bring your wort to a rolling boil by getting it really cold? It's always good to know when a beer company is so good they're able to break the laws of physics.

They have very special scientists working on this one.

 

[Evan!]

They have very special scientists working on this one.

Yeah, they're so special, they got to ride the short bus when they were kids.

 

[98EXL]

"some early bottles made people freeze and were shattered by thier friends" ROFL

 

[blacklab]

"ice Brewed What Does That Meeaeeannnn!??!?!?"

My favorite BMC marketing slang is 'Beechwood Aged'. On a recent science friday special on brewing, the NPR host asked the Bud guy what that meant in terms of the final quality of the beer and he said, 'Nothing, we just needed a marketing slogan'.

 

[Evan!]

My favorite BMC marketing slang is 'Beechwood Aged'. On a recent science friday special on brewing, the NPR host asked the Bud guy what that meant in terms of the final quality of the beer and he said, 'Nothing, we just needed a marketing slogan'.

Well, I don't know why he said that. It's not "nothing", it just doesn't matter whether it's beech or some other wood. The fact is, they boil the wood chips in baking soda solution until there's no flavor left, then they layer them on the bottom of the maturation (bright) tanks. This increases surface area for the yeast to flocculate and cling to...then, when they krausen, the yeast aren't compacted in such a cake and it helps them to clean up the byproducts and create a cleaner beer.

 

[the_bird]

It's really using beechwood (for the reason Evan mentions) so that they DON'T have to age it; the yeast's job cleaning up gets done faster because of the increased surface area. So Beechwood "Aging"... is kinda ironic.