Bud's Famous Claim

[JustDave]

I don't know why we're debating Bud's or anyone's advertising slogans, or why this is shocking?

Is Coors Light really "The coldest tasting beer in the world" ?
Is Carlsberg "Probably the best beer in the world" ?
Is Corona really "Miles Away From Ordinary" ?

Is Barnum & Bailey really "the Greatest Show On Earth" ?
Do "The best tires in the world have Goodyear written all over them" ?

 

[doodeyfoodle]

Hate to burst your bubble...But when Bud starting brewing with Corn and Rice it was the truth, not a false marketing claim... (or at least no more false then Pabst winning a blue ribbon at the world's fair, when none were awarded and the whole contest ended up one big ugly mess).

...

It's okay to bash bud (although it get's tedious to see 50 different threads when 1 one generic would do) I hate the tasteless pond water myself...but at least be accurate in your reasons for hating it.

I'm not talking about costs when they started brewing Bud. The claim on the label is in the present tense. There is no inaccuracy in asking a question, as I have done. Please don't take the conversation back to Bud-bashing.

I don't know why we're debating Bud's or anyone's advertising slogans, or why this is shocking?

Is Coors Light really "The coldest tasting beer in the world" ?
Is Carlsberg "Probably the best beer in the world" ?
Is Corona really "Miles Away From Ordinary" ?

The difference that I see is that Bud's claim is objective, while those others are completely subjective and can always be explained away as a difference of opinion or taste.

 

[olllllo]

I think most of the above claims are subjective, but the bud piece actually has something quantifiable (cost).

I know alot of brewers say choicest hops or quality ingredient, but cost is a pretty glaring claim.

 

[olllllo]

Jinx......

 

[Reverend JC]

hahahaha...its not that bad. Its more like monkey urine

Monkey Urine keeps the Rapas away!!!



any matthew reiley fans out there will get it

 

[cheezydemon]

Distilled:

It is the serve cold as ice/dark beer hides flaws, cheap mass produced crap claiming to be great and expensive thing that causes me to bash them.

 

[FlyingHorse]

I think most of the above claims are subjective, but the bud piece actually has something quantifiable (cost).

But they don't claim "There is no brand produced by any other brewer which costs so much to brew and age." It's "We know of no brand..." Probably enough to keep it out of the courts. As cut-throat as the market is, Miller or Coors would have sued them over it if they thought it had a shot. (like the fuss over Coors' "brewed with Rocky Mountain spring water" claim)

 

[doodeyfoodle]

But they don't claim "There is no brand produced by any other brewer which costs so much to brew and age." It's "We know of no brand..." Probably enough to keep it out of the courts. As cut-throat as the market is, Miller or Coors would have sued them over it if they thought it had a shot. (like the fuss over Coors' "brewed with Rocky Mountain spring water" claim)

This whole idea makes me imagine a scenario. Someone brings paperwork proving that a certain beer costs more to produce than Bud to AB's head office. The receptionist, realizing the messenger's intent, sounds an alarm. Two security guards come bursting into the room with their fingers firmly planted in their ears, shouting "lalalalalala", and start kicking the messenger towards the exit.

 

[ohiobrewtus]

This whole idea makes me imagine a scenario. Someone brings paperwork proving that a certain beer costs more to produce than Bud to AB's head office. The receptionist, realizing the messenger's intent, sounds an alarm. Two security guards come bursting into the room with rubber gloves on saying something about a cavity search before they call the police.

I fixed that for you.

 

[ohiobrewtus]

... (like the fuss over Coors' "brewed with Rocky Mountain spring water" claim)

Great article. I found this very interesting.

Its advertising costs, for example, are more than $14 a barrel, twice those of Anheuser-Busch, according to Beer Marketer's Insights

.

Dang! I don't know how much a 1/2 barrel of Coors Light costs, but I'm guessing that it's about $70 or so (before deposit), that's 10% in advertising costs. Obviously it's working for them, but man that seems high.

 

[TheFlatline]

I don't know why we're debating Bud's or anyone's advertising slogans, or why this is shocking?

Is Coors Light really "The coldest tasting beer in the world" ?
Is Carlsberg "Probably the best beer in the world" ?
Is Corona really "Miles Away From Ordinary" ?

Is Barnum & Bailey really "the Greatest Show On Earth" ?
Do "The best tires in the world have Goodyear written all over them" ?

Coors is referencing that in order to taste good, you have to freeze it and basically suck on the beer ice.

Carlsberg qualifies themselves with "probably". That's okay, I "probably" have the biggest dick in the world. We'll let them slide.

And we all know Corona is miles away from ordinary. They're unfortunately down the road, past the village of Suck, and are next door neighbors to "asstastic"

I'd say those 3 are accurate advertising slogans when taken in context.

 

[McKBrew]

Funny thing is Budweiser came from Budweis, Czech Republic..traveled to American...goes back to Belgium...

Yep, it's official...Budweiser is now an IMPORT...no longer on the domestic side of the menu...

And I'm sure prices will go up accordingly at bars, right? Yeah right.

While I can't say I have never had cheap beer, I personally have no problem bashing Budweiser all day long. Everytime I've drank it, I have gotten sick. My worst drunk vomiting incident was a result of Budweiser. I think it's crap and I never liked it, even back when I used to drink Rainier and Lucky beer. Maybe it is insanely difficult to reproduce it, but why do I want to put time into perfecting crap when I could just p!ss in a mug, wave a hop over the top and say some magic words and have the same end result.

I'm willing to take the beating, but I'm not bashing the marketing, I'm bashing the product too. So why don't you all flame me, instead of bashing BUD, bash McKBrew. :rockin:

 

[Wicked Daddy]

I'm in marketing logistics and have had many conversations about verbiage when it comes to describing a brand. Let's pick apart the statement:

"This is the famous Budweiser Beer." - We'll have to agree... It's famous

"We know of no brand produced by any other brewer which costs so much to brew and age." - This is a true statement taken in the correct context. They state "we know of no..." which means simply that. They have not researched the P&L of any competitor so they don't actually know what others spend on their process. Others may very well be more expensive to produce but AB can claim ignorance of that.

"Our exclusive beachwood aging produces..." - This unique process could be defined to as miniscule a detail as how many beechwood chips are used or how many gallons or even ounces are fermented/aged at one time. Another brewer would have to copy every detail exactly to make negate the exclusivity.

"...a taste, a smoothness, and a drinkability you will find in no other beer at any price." - Purely subjective but they use the word "you" and "find" so this relieves AB of actually being judged against every beer ever produced and agreed upon by every person, everywhere simultaneously.

Marketing works on Abraham Lincoln's theory that you can fool people in varying degrees of scope and length of time. Obviously, the "some of the people all of the time" statement refers to the majority of the world population, as demonstrated in politics, the media, product advertising and yes, beer.

 

[PeteOz77]

Everytime I've drank it, I have gotten sick. My worst drunk vomiting incident was a result of Budweiser

Your need to stop drinking the "Bud Ipecac"

Seriously though, it isn't any part of the Bud brewing process, or any of the ingredients that made you vomit/get sick every time you drank it.

C'mon.. tell us the TRUE Story! You love Bud SO MUCH that whenever you drink it.. you just can't help yourself and drink WAY too much of it.... You just can't stop until you have had so much that you vomit.

Yeah, I thought so.... :rockin:

 

[Sajan]

Reading the Budweiser label got me pondering—does it really cost more to brew and age than artisanal craft beers? The claim seems bold, but is it just a play on scale?

 

[Tom R]

Holy necropost, Batman!
15 years is surely a record!
Respect!

 

[mac_1103]

15 years is surely a record!

I wouldn't bet on it. Plus, you just motivated people to find an even older thread to reanimate.

 

[Tom R]

I wouldn't bet on it. Plus, you just motivated people to find an even older thread to reanimate.

Let'em try, but my money is on Sajan...

 

[BrewnWKopperKat]

motivated people to find an even older thread

• .../threads/slug.dd/ I checked 60, 50, 40, 30, 20, 10, 5, 4, 3, 2, 1
• Best so far 60: there were three posts on that day
  
  ; nothing since.
• Let it age for a 20th anniversary necrothread? 25th? 30th?

Mean while, enjoy:

• Introduce myself
• Clock or counter clock
• 1st post
• Zeroth post (because it's the post before '1st post'? )

 

[Yesfan]

• .../threads/slug.dd/ I checked 60, 50, 40, 30, 20, 10, 5, 4, 3, 2, 1
• Best so far 60: there were three posts on that day View attachment 832182; nothing since.
• Let it age for a 20th anniversary necrothread? 25th? 30th?

Mean while, enjoy:

• Introduce myself
• Clock or counter clock
• 1st post
• Zeroth post (because it's the post before '1st post'? )

View attachment 832189

Dude, that post is like the monolith from 2001, a Space Odyssey.

"My God........It's full of hops!"

 

[odie]

thread from the dead...

 

[Yesfan]

thread from the dead...

Budweiser: The Necromancer of Beers.......