bottleopener
Well-Known Member
Hey guys,
I'm working on an essay on the effectiveness of various types of add campaigns in selling beers. I'm going to be comparing Bud's "funny" Drinkability campaign, Miller's "OMG WE USE HOPS" campaign, and Coors "WE HAVE COOL BOTTLES" campaigns to see which was most effective at reeling in consumers.
After 20 minutes of Google hunting, I have been unable to locate any specific sales figures for these companies. This is where I turn to you, HBT.
Does anyone know where I can pick up statistics on BMC beer sales in 2008? First quarter 2009 sales figures would also be incredible.
After my attempts failed, I figured this would be the next most likely place to find the information needed.
Thanks a bunch,
-bottleopener
I'm working on an essay on the effectiveness of various types of add campaigns in selling beers. I'm going to be comparing Bud's "funny" Drinkability campaign, Miller's "OMG WE USE HOPS" campaign, and Coors "WE HAVE COOL BOTTLES" campaigns to see which was most effective at reeling in consumers.
After 20 minutes of Google hunting, I have been unable to locate any specific sales figures for these companies. This is where I turn to you, HBT.
Does anyone know where I can pick up statistics on BMC beer sales in 2008? First quarter 2009 sales figures would also be incredible.
After my attempts failed, I figured this would be the next most likely place to find the information needed.
Thanks a bunch,
-bottleopener