BMC Packaging

[grampamark]

I've noticed something of a trend WRT how the popular, cheap, commercial beers are being distributed, at least in this part of the world. Six-packs seem to be a thing of the past, at least as far as grocery/convenience stores are concerned. Twelve, 15 and 18 packs are common, and the traditional case of 24 has largely been replaced by the 30-pack.

Recently, I've seen AB products in 36-packs. What got my attention, though was the pricing. A 36 of Bud or Bud Light is priced at $36 (this is at Albertson's, Wally World, etc.). A 30-pack is usually $22-24, a 12-pack around $14. So, one can buy a 30 and a 12 and have 42 cans of cheap swill for the price of 36.

This seems to be a curious way of marketing a product, but, what do I know. Has anyone else noticed this, or are those of us in the deepest, darkest reaches of flyover country being used as a test market?

Mark

 

[shelly_belly]

I see a lot of larger items priced higher per unit cost than smaller items at Walmart. I do believe they are taking advantage of the shoppers that can't or don't figure the cost per unit.

 

[KYBLUE]

Each of the three times 36 packs were sold around here they replaced the 30 packs and sold at the same price.

Buy thirty get six free.

 

[Homercidal]

Honestly, I haven't studied BMC prices lately. I've barely noticed it on the shelf!

 

[TGFV]

I've noticed that up here in Canada.

6pack ->8pk
12->15
24->25/28/30/32