All the discussion on the hopper for a mill with a distinctly different roller design seems to really be missing the point.
A single piece acrylic hopper isn't a bad thing, IMHO, lighter weight and as they said EASY to clean; being able to watch the grain flow give it extra coolness points; several home made multi piece lexan hoppers have received tons of great feedback here but you're going to get grain particles trapped in between the pieces; not so with the NB design.
What is super important is what's going on with these rollers and are they better or worse than knurled designs in any way and if so, how? -I agree with the discussions on the thumbscrews. This is a 3 roller mill design and with that definitely comes a premium price. The pre-assembled one piece hoppper IS going to be more expensive to ship.
These appear to be "fluted" rollers which you see in the high-end industrial settings; I'm not sure whether they're appropriate for use with malted barley, though and what the up/down sides are; I think with too small of a gap setting you end up cutting grains but I'm really interested in the rollers.
The stats on the rollers are important, though. -Length, diameter, material?
We might have a decent step up in terms of the rollers in this thing vs. many home brew mills, we're also dealing with a 3 roller design and a one piece, pre-assembled hopper that makes assembly and cleaning easy and has a high coolness factor; but it probably costs more to ship.
There's room for this product on the market, IMHO. I really want to see more about these rollers, though...
Adam