After buying my first three kits from NB, I went to LHBS for the first time on Saturday to get supplies for batch #4. The main motivator was that I don't like ordering liquid yeast by mail. After reading this disappointing news, however, LHBS will be seeing much more of me.
This deal seems incredibly tone-deaf on NB's part. It would be like Monsanto acquiring Whole Foods. I know that I got into homebrewing to avoid supporting the AB-InBev's of the world. If they made great beer, I would never had gotten the idea of making my own.
I used to think that NB was a "cool" brand, and I was happy to have their logo on my fermenter. Their products have been good, so I probably won't stop using them completely. Now, however, they have moved from first choice to "if I have to, I guess."