AB Super Bowl Ad

[1977Brewer]

Hell hath no fury like hipsters being told they're hipsters.

Who are you calling hipster? I don't even oil my beard!

 

[b-boy]

Who are you calling hipster? I don't even oil my beard!

That's a thing?

 

[1977Brewer]

Oh man. Yeah. Kinda makes me irrationally angry.

 

[ArkotRamathorn]

Oh man. Yeah. Kinda makes me irrationally angry.

What ever happened to a natural manly beard? I sometimes think about learning to groom my beard to perfection, then I drink beer.

 

[Paps]

natural manly beard? .

When you say to yourself... "i can shave or drink beer" everyday for a week or so and look in the mirror and realise that you now resemble chewbacca.

 

[1977Brewer]

When you say to yourself... "i can shave or drink beer" everyday for a week or so and look in the mirror and realise that you now resemble chewbacca.

I only groom my beard when people start tossing dimes at me.

 

[hotwatermusic]

Heard there was an uproar over a Bud commercial. Finally got to see it thanks to this thread and realized "oh yeah, I saw that one". I'm probably not a member of the target audience. The most brilliant thing in the add is that they reinforced the fact that it is not cool to sniff Budweiser and I don't think you will find a dissenting opinion anywhere.

 

[motleybrew]

Young people going out to drink some Buds together. Roughly 80 cuts in a 60 second commercial. "The Hard Way." Beechwood-aged. Making fun of beer snobs - because let's be honest: Beer Advocate, in addition to being a great resource for detailed info on commercial beers, is one of the most grating, hoity-toity websites on the internet today. The AB-InBev marketing department can't be paid enough for the contributions they've made to creating the world's biggest beer-hemoth.

There's no hypocrisy in making fun of the craft beer crowd in a Budweiser ad. They're not advertising AB-InBev. They're advertising Budweiser beer. Defining their product, even at the expense of making fun of their sister products, isn't hypocrisy, it's just directed advertising.

Quoted for truth

 

[dfgzrt]

They do make super light beer VERY consistently... and they do make good commercials, IMO.

 

[wstbrewing]

And this is another good commercial from Bud.

Hell, when is the last time so many people on this site spent time talking and thinking about Bud? Really, I don't find what they said insulting, but then again, I give them a lot of credit for brewing a consistent product. I brew my beer for my tastes, not for public approval. Bud is not my style, or my preference, but not really my place to say.

Hell if you like IPA's does that mean all brewers who brew RIS are the enemy?

People have a hard-on for Bud and saying they are terrible. Well those terrible brewers are rolling in the dough and have been for years. They have more history and consistency then most of others out there.

Now I'm not a bud drinker, and I never was. Last night I opened my night with a New England Brewing Company Sea Hag and then enjoyed a few Weyerbacher Merry Monks.

That was my choice, my preference.

If you want to sit back and drink a bud, more power to you... Not my business.

Everyone, just relax sit back and enjoy a brew... stop worrying about what others are drinking.

Just my 2 cents

WSTBrewing

 

[motleybrew]

Everyone, just relax sit back and enjoy a brew... stop worrying about what others are drinking.

this is what I'm trying to get at in the OTHER bud hate/discussion thread. Too many people get a stick up their ass about something so inconsequential. I get people like beer and to talk about beer. But why do they have to turn it in to this cliquey, club thing.

 

[b-boy]

this is what I'm trying to get at in the OTHER bud hate/discussion thread. Too many people get a stick up their ass about something so inconsequential. I get people like beer and to talk about beer. But why do they have to turn it in to this cliquey, club thing.

OK mister - you're officially out of the club now!

 

[1977Brewer]

We'll need your jacket and dog tags back.

 

[DanMcD674]

It's a bit late, but I host a podcast about beer and the most recent episode was a discussion of this commercial. Personally the biggest problem I had with it was its intentional divisiveness. There is room in the world for people who like Bud and people who drink other beers, and they don't have to hate on each other for their choices. But this ad clearly is trying to split the camps and draw lines between them. You can listen to our discussion about it here: http://www.loadeddicenetwork.com/podcasts/learn-beer-episode-3-budweisers-super-bowl-surprise/

Regarding that Carhartt ad, I wouldn't be surprised if it's the same ad firm (Anomaly). That ad is even worse. What, the guys who build roads and stadiums don't like to take vacations? They need them more than anyone else!

 

[Billy-Klubb]

this is what I'm trying to get at in the OTHER bud hate/discussion thread. Too many people get a stick up their ass about something so inconsequential. I get people like beer and to talk about beer. But why do they have to turn it in to this cliquey, club thing.

OK mister - you're officially out of the club now!

it's spelled K-l-u-b-b. and if anyone leaves or gets kicked out Klubb's Clubbing Club of Klubbs, they get 15 clubbings in the berries over a course of 3 days.

 

[Grossy]

Consistently making bad beer must be a great art form, for so many home brewers to think it is some quality to be proud of.

Drinking consistently made bad beer and then telling people that it is great because it was consistently made bad, is something I will never understand, especially when you have tasted the difference.

InBev makes great commercials, they have the marketing money to do it, they have the experience, they just don't do it consistently.

 

[orangehero]

I can't call it bad since it's made to have minimal flavor. Praise it all you want, but consistently making something with minimal flavor is not very difficult either.

 

[kombat]

consistently making something with minimal flavor is not very difficult either.

Are you sure about that?

Have you ever actually tried?

I challenge you to make the plainest, most flavourless beer you can. Use all the corn and rice you want, totally eschew hops, whatever you think will work. I'll bet you'll find the resulting beer has noticeable diacetyl. Or acetaldehyde. Or frustratingly prominent esters. Or yada yada yada. With no malt backbone or hop bitterness to hide behind, flavour flaws are more noticeable.

Budweiser brews billions of gallons of perfectly flavourless beer. Can you brew 5? It's not as easy as you think.

 

[orangehero]

Are you sure about that?

Have you ever actually tried?

I challenge you to make the plainest, most flavourless beer you can. Use all the corn and rice you want, totally eschew hops, whatever you think will work. I'll bet you'll find the resulting beer has noticeable diacetyl. Or acetaldehyde. Or frustratingly prominent esters. Or yada yada yada. With no malt backbone or hop bitterness to hide behind, flavour flaws are more noticeable.

Budweiser brews billions of gallons of perfectly flavourless beer. Can you brew 5? It's not as easy as you think.

Yeah, it's pretty easy. Making something with lots of (good, well-balanced) flavor with a consistent flavor profile is far more difficult. Anyone with good fermentation control and some experience brewing lagers can do it. Keep believing whatever you want, maybe you just haven't had much luck with homebrewing if you feel it's out of your reach. If so, don't be discouraged, it's easier than you think.

 

[Paps]

Are you sure about that?

Have you ever actually tried?

I challenge you to make the plainest, most flavourless beer you can.

.

Most will not take you on your challenge due to the fact that they don't want a plain/flavorless beer, those accepting your challenge will probably meet it by urinating in a cup and adding a single hop pellet.

 

[Grossy]

Are you sure about that?

Have you ever actually tried?

I challenge you to make the plainest, most flavourless beer you can. Use all the corn and rice you want, totally eschew hops, whatever you think will work. I'll bet you'll find the resulting beer has noticeable diacetyl. Or acetaldehyde. Or frustratingly prominent esters. Or yada yada yada. With no malt backbone or hop bitterness to hide behind, flavour flaws are more noticeable.

Budweiser brews billions of gallons of perfectly flavourless beer. Can you brew 5? It's not as easy as you think.

Why would anyone want to waste their time trying to make bad beer?

 

[Falcon3]

TV dinners are remarkably consistent tasting, too. But nobody's praising their slimy cardboard taste and saying keeping it consistent is a difficult as being a world- class chef.

 

[Detmurds]

What else is new? Guess who owns "Molson Canadian" beer?

A company from the USA!

 

[OldWorld]

I think the ad is great. Bud is a no frills drinking beer. Lot's of people just want a light lager with less hops. Bud isn't that great. But I think it's rather absurd that craft brewers are going out of their way to make "different" but not necessarily better beers.

The "easy way." I think that's funny. I do think we don't have any American craft brewers making German style beer because it's so much easier to use a ton of hops, slap a pretty name on it and get it to marketing.

Bud of course is brewed the easy way with automated technology. So there is a bit of irony.

I think this commercial was a great advertisement and really I want to know the production team who produced it. It was a great product in itself.

 

[Grossy]

But I think it's rather absurd that craft brewers are going out of their way to make "different" but not necessarily better beers.

The "easy way." I think that's funny. I do think we don't have any American craft brewers making German style beer because it's so much easier to use a ton of hops, slap a pretty name on it and get it to marketing.

Not only do we make better beers, I think the American Craft brewer's here in the USA make the best beer.

The reason we do not have that many Craft American brewers making German style beers, is because the market for craft German beers is very small.

But if you think that Home Brewers and Craft Breweries are making Ales because it is easier, then may I suggest you head on over to the DIY forum on Home Brew Talk. There you will find that we home brewers are more than willing to do just about anything to make the style and taste that we desire. Hard or easy has nothing to do with it, we go the extra mile and then two more after that.

 

[HAREEBROWNBEEST]

Theres a billboard down the street that reads "superior light beer" and shows a guy and girl jogging. Now to me thats some funny ****. People actually believe this advertising crap. Wake the **** up!

 

[cjokrap]

Say what you will about the ad, I thought it was a win for craft breweries. The "King of Beer" is worried enough about them that they spend a metric **** ton of money on a Super Bowl commercial to take a shot at the little guy. Bravo for the little guy.

On the other hand, I'm born and raised in St. Louis. Because of A-B, and yes, now ABInbev, our top rated Zoo is free. Our worldclass art museum is free. Our planetarium is free. The things they give back to the local community is beyond compare.

And for homebrewers, they sponsor a homebrew club. And once a year, they give away all the free hops you can carry. I'm talking big industrial trash bags full of free hops. And not just to the homebrew club. TO EVERYONE.

I might not drink most of their beers, but the company does a lot of good things for the people that live around them. And that's more than I can say for a lot of big corporations...

 

[BarleyDarling]

I see where cjokrap is coming from on this. They are seeing their 50% of the market slip through their fingers because breweries like Boston, dogfish, Belgium, and Sierra Nevada are probably cutting pretty deep into their pockets at this point. They're nervous enough about it to glorify a beer that people only drink to get drunk. Not because it tastes good.

They do provide us and smaller breweries with opportunities. Redhook, goose island, and other really good varieties are available in some of the most back water gas stations because of their distribution by InBev.

I never like giving the Walmart of beer my money, but it's nice that I can get 2 tall boys of red hook long hammer ipa for 2.50 at the gas station by my house.

The commercial made me feel good, though. Maybe a proud beer snob. I'm better than that beer. They weren't making fun of good beer, they were selling it to people who don't.

 

[HAREEBROWNBEEST]

View attachment ImageUploadedByHome Brew1424740835.708932.jpg
This is what im eating, a homebrews what im drinking, and I work in the oil fields and use bigger wrenches than they showed in that ad, 48" to be exact. So **** you AB! Pinkys out

 

[DanMcD674]

The "easy way." I think that's funny. I do think we don't have any American craft brewers making German style beer because it's so much easier to use a ton of hops, slap a pretty name on it and get it to marketing.

In my experience, this is not true. Relatively speaking a good malt bill is much easier to dial in than a top-notch hop schedule. Both Kölsch and Alt are good beers for getting used to developing your own recipe because they are relatively simple and you can get a very acceptable beer on your first try.

On the other hand, IPAs are hard. Just dumping a bunch of high-alpha hops in your boil kettle doesn't make your beer a good IPA. It's not just about bitterness, it's about flavor. Trying to put together a hop bill with multiple varieties that will complement each other and give you the bitterness level, flavor and aroma you're after is pretty much a trial-and-error experience and there's no good way to determine ahead of time what works and what doesn't. You just have to keep experimenting.

And of course, the American Pale Lager isn't really a German style any longer. It has been changed over time and has a flavor, aroma and mouthfeel of its own. It uses a larger percentage of corn and rice to lighten the body and dry out the finish. These is also less expensive than brewing with 100% barley or wheat. It's up to the individual to decide whether cost of brewing is part of the hard way calculation.

I think this commercial was a great advertisement and really I want to know the production team who produced it. It was a great product in itself.

The company is called Anomaly.