Do most people even know what cupping IS and why it is done? I may have to go back and subject myself to a few minutes of that video, but I didn't see the grounds crust on the top of those coffees being cupped. Fail. If the coffee was the proper temperature, they would be burning their hands doing that silly crap. Fail. Finally, cupping is something normally done by the coffee grower's quality control people and by buyers, to make sure that they are getting what they are paying for. Not done by consumers, unless part of an educational class. Fail. If that video is serious? FAIL. If the video is a very dry, sarcastic commentary on how ridiculous some people can be? Masterful and hilarious. I think I'll go make my first cup of coffee in my new, replacement Keurig machine.