Put it in perspective, I just bought a bottle of Lost Abbey Red Poppy for $15 a 375ml which is essentially 12oz. I paid $27 for the same bottle at Toronado two years ago.
I walk over and see it's $7.99 for a 12 oz. bottle or $30.99 for a 4 pack.
120 to me tastes like someone dissolved 1lb of sugar into a cup of water, added the oils from 2 lbs of hops, and 2 shots of vodka. It's horrible and I'll never try it again.
Is it worth it?
That's because it's about 38% sugar. They do hop additions every 3 minutes of a 120 minute boil so I guess you are paying for all of that labor.
I think it's one of those beers you should try if you get the chance but I won't seek it out again.
It's not technically price gouging because it's for an item that isn't essential.
probably at a ballpark...even at Miller Park miller lite is like $6
also...i just paid $20 for a 375ml (~12oz) of b.nektar barrel aged cyser.....
I realize you were at a liquor store, but to put it into another perspective...I can go to the bar in Chicago and a miller lite is 7 bucks. $7.99 for a craft beer is a steal.
What beers are you guys paying $10 a 12oz. for?